MKTG 242 - Social Media Strategy

5 CR

Students will learn the fundamentals of social media advertising and marketing, and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of social media skills to craft an integrated marketing strategy and executive vision.

Recommended: MKTG 102.
Course Outcomes

Evaluate social media campaigns, identifying successful marketing strategies and tactics
Develop a comprehensive digital strategy that incorporates major social media platforms
Execute a media plan for paid efforts within social channels
Create original content for social media to supplement the advertising strategy
Establish a comprehensive public relations plan utilizing social media to build and defend your brand’s reputation
Measure branding and direct efforts, and tie online activities back to in-store purchase

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