MKTG 334 - Advertising II

5 CR

This advanced promotional marketing course builds on ideas explored in Advertising I, with a strong emphasis on building strategies that drive smart integrated marketing plans. Students will focus more heavily on digital storytelling, and how efforts in these new digital advertising channels resonate with consumers.

Prerequisite(s): MKTG 234.

Course Outcomes

Create compelling brand communications through a collaborative and creative process
Track and optimize advertising campaigns
Utilize traditional and digital media in conjunction to build effective tactics
Evaluate campaigns to establish a framework for best practices
Launch a campaign for a local business and provide insights for the client

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