MKTG 343 - Event Marketing

5 CR

This course connects online consumer engagement with offline promotional activities that result in purchases. Events of all types are employed to drive immediate actions and build brand equity. Students will consider consumer motivations, design event tactics, leverage unique data sets, and contribute to relationship marketing efforts with key customers.

Prerequisite(s): Admission to the Digital Marketing, BAS program or permission of instructor

Course Outcomes

Apply consumer behavior insights to help shape marketing strategies
Design events that successfully engage customers and results in increased brand equity
Evaluate the use of events to compliment larger integrated campaign work
Collect data and optimize event marketing efforts based on the results
Synchronize multiple marketing efforts with events serving as a bridge between marketing channels

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