Oct 15, 2024  
2022-23 Catalog 
    
2022-23 Catalog [ARCHIVED CATALOG]

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MKTG 101 - Introduction to Marketing


5 CR

MKTG 101 replaced MKTG 154.
Provides an introduction to the field of marketing. Students explore the larger business story and how marketing is reshaping that in the 21st century. The class introduces sub disciplines such as advertising, consumer behavior, research, strategy, analytics, creative execution, sales, and customer relationship management. Either MKTG 101 or 154 can be taken for credit, not both.

Course Outcomes
  • Conduct research to guide business and marketing decisions
  • Define sales and promotional marketing objectives
  • Collaborate with other students to develop an integrated marketing plan
  • Implement marketing tactics, both with traditional and digital marketing platforms
  • Establish marketing metrics to measure success
  • Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail



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