MKTG 482 - Capstone II

2 CR

Students continue working on a comprehensive integrated marketing project, applying their learning from previous courses. They will execute their capstone deliverables, outlined in the prospectus for MKTG 481.

Recommended: MKTG 481
Prerequisite(s): Permission of instructor

Course Outcomes

Maintain an ongoing relationship with the external organization serving as a client for the project
Establish project deliverables to serve the larger project needs
Apply learning from previous courses to complete client work
Assess progress and optimize marketing tactics based on results

Find out when this course is offered