Jul 23, 2024  
2023-24 Catalog 
2023-24 Catalog [ARCHIVED CATALOG]

Digital Measurement & Analytics Certificate of Completion

Return to {$returnto_text} Return to: Programs of Study

The Digital Measurement and Analytics Certificate of Completion provides students with hands-on skill development in digital marketing, with an emphasis on data measurement and reporting. Courses in customer relationship management, marketing analytics, and data visualization offer students hands-on experience that match employer needs. This certificate aligns with the Digital Marketing associate and bachelor degrees for students who want to continue with further learning.

Learning Outcomes

  • Collect, measure, and manage data sets, establishing business rules for data manipulation 
  • Establish key performance indicators and tie to larger business objectives 
  • Articulate concepts of brand relationships, customer service software, sales technologies, marketing automation, and customer relationship management tools 
  • Utilize data visualizations in measurement reports and analysis to effectively persuade stakeholders

Gainful Employment Disclosure

For details about our graduation rates, the median debt of students who completed the program, and other important information, please visit https://www.bellevuecollege.edu/legal/publicdisclosure/#gainful-employment-information.

Return to {$returnto_text} Return to: Programs of Study