Jun 26, 2019  
2018-19 Course Catalog 
    
2018-19 Course Catalog [ARCHIVED CATALOG]

Retail Marketing Certificate of Achievement


Return to {$returnto_text} Return to: Programs of Study

The Certificate of Achievement in Retail Marketing provides students with practical, hands-on experience in marketing, with an emphasis on retail activity and the distribution of goods and services. Courses in retail marketing, digital platforms, fashion marketing, advertising, sales, and relationship marketing offer students instruction matching employer needs. The program requires students to assume a management viewpoint, and develop appropriate marketing strategies that employ their newly honed skills.

Learning Outcomes

Certificate recipients should possess the skills & abilities described below:

  • Establish business and marketing objectives
  • Translate objectives into integrated marketing strategies that lean heavily on the retail experience
  • Utilize event marketing and in-store promotional opportunities to drive conversions
  • Optimize campaigns based on data inputs and research efforts
  • Utilize marketing efforts to create future product innovation and extensions

Gainful Employment Disclosure

For details about our graduation rates, the median debt of students who completed the program, and other important information, please visit www.bellevuecollege.edu/legal/gedisclosure/retail-marketing/

Return to {$returnto_text} Return to: Programs of Study