Dec 16, 2019  
2019-20 Catalog 
    
2019-20 Catalog

Digital Marketing, BAS


Return to {$returnto_text} Return to: Programs of Study

The Bachelor of Applied Science (BAS) in Digital Marketing degree provides students with current digital skills that are most requested by local employers: mobile marketing and advertising, online video content creation, social media marketing, search engine optimization, paid search, display advertising, customer relationship marketing (CRM), marketing analytics, and website design. This hands-on skill development complements a critical thinking framework built around marketing strategy. Such training will position graduates to tackle roles in the creation and use of digital marketing across multiple media platforms.

Learning Outcomes

Degree recipients should possess the skills & abilities described below:

  • Establish business and marketing objectives
  • Translate objectives into integrated marketing strategies that lean heavily on digital platforms
  • Create and re-purpose content for the digital environment
  • Optimize marketing campaigns based on campaign results
  • Utilize marketing efforts to establish future product innovation and extensions

Program Eligibility

Individuals must have:

  • At least 30 credits taken from the marketing prerequisites or general education prerequisites sections of this worksheet.

Degree Requirements

Completion of all required courses as shown in the worksheet. 
In addition to eligibility requirements, students must also achieve the following: 

  • Complete all courses required for the degree with a grade of “C” or better
  • A minimum cumulative GPA of 2.0 for all coursework taken at BC and the courses applied to the degree, including credits transferred from other colleges
  • At least 45 quarter credits for the degree must be completed in residence at Bellevue College, of which 30 credits must be upper division. 

Application Process

To be considered for the Bachelor of Applied Science in Digital Marketing program, prospective students must submit the following:

  • Completed general Bellevue College admission form
  • Nonrefundable admissions and placement fee of $55
  • Completed Bachelor of Applied Science application form
  • Nonrefundable application fee of $75
  • Official transcripts from a regionally accredited college for students planning to transfer in credits to Bellevue College
  • Personal statement of no more than 500 words discussing your understanding of the role in your chosen field and how that fits in with your personal or professional goals. You may also discuss your work experience; your advanced certifications; specific or unique attributes that you will bring to the program; challenges or hardships you have overcome in pursuing your educational or work goals; or other special considerations that would make you a good candidate for the program.

PREREQUISITES


ASSOCIATE MARKETING RECOMMENDATION (32 CR)


Take a selection of courses below, or see the Program Manager for academic advising on other transferrable college-level credits:

BACHELOR GENERAL EDUCATION REQUIREMENTS (35 CR)


TOTAL CREDITS: 187-188


Return to {$returnto_text} Return to: Programs of Study