The Promotional Marketing Certificate of Achievement provides students with an introduction to the field of marketing, with an emphasis on promotional marketing disciplines. Courses in sales, social media strategy, and relationship marketing offer students hands-on experience that match employer needs. This certificate also aligns with both the Digital Marketing and Marketing Management associate degrees for students who want to continue with further learning.
Certificate recipients should possess the skills & abilities described below:
Establish business and marketing objectives
Translate objectives into integrated marketing strategies that lean heavily on promotional marketing platforms
Demonstrate an ability to work in teams and with diverse groups in developing marketing campaigns
Optimize campaigns based on data inputs and research efforts
Utilize marketing efforts to establish future product innovation and extensions