The Certificate of Accomplishment in Sales provides students with a broad introductory experience in marketing and sales. Courses in digital platforms, international marketing, advertising, and sales offer students instruction matching employer needs. The program requires students to assume a management viewpoint, and develop appropriate marketing strategies that employ their newly honed skills.
Certificate recipients should possess the skills & abilities described below:
Establish business and marketing objectives
Provide customer service that supports long-term relationships with consumers
Identify sales approaches that articulate marketing messages
Translate objectives into integrated marketing strategies and tactics
Optimize campaigns based on data inputs and identify actionable next steps