The Digital Advertising Certificate of Completion provides students with hands-on skill development in digital marketing with an emphasis in advanced advertising strategy. Courses in advertising and search offer students hands-on experience that match employer needs. This certificate aligns with the Digital Marketing associate and bachelor degrees for students who want to continue with further learning.
Build integrated marketing plans to meet business and marketing objectives through advertising strategies and tactics
Optimize current campaigns based on results, evolving the strategy to maximize budget and deliver results
Evaluate advertising campaigns to establish a framework for best practices