The Digital Media Certificate of Completion provides students with hands-on experience crafting an integrated marketing strategy with an emphasis on media analysis and brand measurement. Courses in media planning and buying, display media and mobile marketing strategy offer students hands-on experience that match employer needs. This certificate aligns with the Digital Marketing associate and bachelor degrees for students who want to continue with further learning.
Construct, measure, and optimize a media campaign with strategic insights and recommendations
Integrate display, mobile, media buys into a larger digital marketing plan
Benchmark media efforts to guide future marketing strategies