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May 04, 2024
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MKTG 434 - Branding 5 CR
This marketing course builds on ideas explored in Advertising I and II, expanding the promotional aspect of communicating ideas with customers to a larger brand identity building framework. Students will consider successful branding case studies, and then craft their own brand along with appropriate marketing materials in this innovative course.
Prerequisite(s): Admission to the Digital Marketing, BAS program or permission of instructor
Course Outcomes
- Establish a new consumer offering that will require a brand identity for marketing purposes
- Research customer behavior to identify needs and wants, along with the competitive landscape
- Advocate product development choices, pricing, and distribution channels
- Promote the new brand through various marketing communications
- Evaluate the brand equity of the new offering and optimize as needed
Find out when this course is offered
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