DMA 213 - Screen Design

5 CR

Examines the principles and elements of design as practiced for computers, mobile devices and other digital displays. Course covers aspects of producing compelling visual interface designs and explores the use of icons, navigation, composition and layout, typography, scalability, and usability.

Prerequisite(s): DMA 100 & DMA 103 at BC with a C- or better, or permission of instructor.

Course Outcomes
Demonstrate recognition of a basic lexicon for composition, typographic and graphic design terminology. Apply basic design theory to basic compositions produced on the screen, including symetrical and asymmetrical balance, rule of thirds, shape, line and perspective. Demonstrate the ability to control and adjust contrast, so that key material is communicated clearly to an audience. Demonstrate color theory by creating compositions that utilize 10 levels of grayscale as well as colors within the RGB color space, including complimentary, anagous and hexidecimal color schemes. Demonstrate knowledge of typographic families and best use practices in choosing fonts for the screen. Create compositions utilizing typographic letterforms and phrases, maintaining the integrity of the phrase’s meaning. Demonstrate understanding of basic layout techniques, including alignment, proximity and repetition. Demonstrate ability to analyze designs for effectiveness of visual appeal and communication of messages to an audience.

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