MKTG 104 - Intro to Fashion Marketing

2 CR

Provides an introduction to the exciting world of fashion marketing, as well as the career paths that are available to skilled marketing practitioners. This class is taught in tandem with Introduction to Marketing and Introduction to Digital Marketing Platforms, and offers students the chance to build integrated marketing plans that are specific to the fashion industry.

Prerequisite(s): MKTG 101

Course Outcomes

Conduct situational analysis research to guide business and marketing decisions for the fashion industry
Define fashion marketing objectives
Design an integrated marketing plan focused on the fashion industry
Implement fashion marketing tactics, both with traditional and digital marketing platforms
Establish fashion marketing metrics to measure success
Evaluate fashion marketing case studies and other students’ work

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