Mar 28, 2024  
2021-22 Catalog 
    
2021-22 Catalog [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

MKTG 244 - Online Video and TV Strategy


5 CR

Students will review the evolution from television to online video, including advertising. The class explores how marketing strategies and video tactics support the larger digital framework. While a hands-on course, the curriculum is focused on the application of video skills to craft an integrated marketing strategy and executive vision.

Recommended: MKTG 102 .
Course Outcomes
  • Evaluate online video campaigns, identifying successful marketing strategies and tactics
  • Develop a comprehensive digital strategy that incorporates major online video and television platforms
  • Execute a media plan for paid efforts using video channels
  • Create original content for television and online video to supplement the larger advertising strategy
  • Measure branding and direct efforts, and tie online activities back to in-store purchase


Find out when this course is offered




Add to Favorites (opens a new window)