MKTG 482 - Capstone II 2 CR
Students continue working on a comprehensive integrated marketing project, applying their learning from previous courses. They will execute their capstone deliverables, outlined in the prospectus for MKTG 481.
Recommended: MKTG 481 Prerequisite(s): Permission of instructor
Course Outcomes
- Maintain an ongoing relationship with the external organization serving as a client for the project
- Establish project deliverables to serve the larger project needs
- Apply learning from previous courses to complete client work
- Assess progress and optimize marketing tactics based on results
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