MKTG 200 - International Marketing

5 CR

This course builds on the fundamentals of MKTG 101 and applies learning to the international business landscape. Students consider the impact of marketing environment variables such as politics, religion, economies, technological advancements, weather, and terrain. Differences between countries are considered and help shape a global strategic approach to a multi-market campaign.

Recommended: MKTG 101.
Course Outcomes

Summarize the ways global trade and cultural differences have shaped international marketing
Articulate how an increasingly open global economy will impact marketing strategies and technologies
Incorporate marketing environment variables into short-term and long-term planning
Evaluate global marketing campaigns, appraising which strategies and tactics were most successful
Collaborate with other students to develop a global integrated marketing plan
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

GenEd Outcomes: Connections

Cultural Diversity
Self-Assessment/Life Goals

Find out when this course is offered