MKTG 101 - Introduction to Marketing

5 CR

MKTG 101 replaced MKTG 154.
Provides an introduction to the field of marketing. Students explore the larger business story and how marketing is reshaping that in the 21st century. The class introduces sub disciplines such as advertising, consumer behavior, research, strategy, analytics, creative execution, sales, and customer relationship management. Either MKTG 101 or 154 can be taken for credit, not both.

Course Outcomes

Conduct research to guide business and marketing decisions
Define sales and promotional marketing objectives
Collaborate with other students to develop an integrated marketing plan
Implement marketing tactics, both with traditional and digital marketing platforms
Establish marketing metrics to measure success
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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