MKTG 106 - Intro to Film & TV Marketing

2 CR

Provides an introduction to the exciting world of film and television marketing, as well as the career paths that are available to skilled marketing practitioners. This class is taught in tandem with Introduction to Marketing and Introduction to Digital Marketing Platforms, and offers students the chance to build integrated marketing plans that are specific to the entertainment industry.

Prerequisite(s): MKTG 101

Course Outcomes

Conduct situational analysis research to guide business and marketing decisions for the entertainment industry
Define entertainment marketing objectives
Design an integrated marketing plan focused on the entertainment industry
Implement entertainment marketing tactics, both with traditional and digital marketing platforms
Establish entertainment marketing metrics to measure success
Evaluate entertainment marketing case studies and other students’ work

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