MKTG 242 - Social Media Strategy

5 CR

Students will learn the fundamentals of social media advertising and marketing, and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of social media skills to craft an integrated marketing strategy and executive vision.

Prerequisite(s): MKTG 102 with a D (1. 0) or better, or permission of instructor.

Course Outcomes

Evaluate social media campaigns, identifying successful marketing strategies and tactics
Develop a comprehensive digital strategy that incorporates major social media platforms
Execute a media plan for paid efforts within social channels
Create original content for social media to supplement the advertising strategy
Collaborate with other students to develop a comprehensive social media campaign
Measure advertising and content marketing efforts that demonstrate timeliness and attention to detail

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