MKTG 243 - Mobile Marketing Strategy

5 CR

Students will learn the fundamentals of mobile advertising and marketing, and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of mobile skills to craft an integrated marketing strategy and executive vision.

Prerequisite(s): MKTG 102 with a D (1. 0) or better, or permission of instructor.

Course Outcomes

Collaborate with other students to develop a mobile advertising campaign with an appropriate media plan
Craft mobile marketing strategies to assist with brand building and direct marketing efforts
Employ mobile tactics within a larger customer relationship management (CRM) strategy
Implement localized marketing tactics using location-based services (LBS) development
Benchmark both mobile advertising and marketing efforts
Explore mobile commerce as a complimentary and stand-alone retail channel
Measure advertising and content marketing efforts
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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