MKTG 334 - Advertising II

5 CR

This advanced promotional marketing course builds on ideas explored in Advertising I, with a strong emphasis on building promotional strategies that drive smart integrated marketing plans. Students will focus more heavily on digital storytelling, and how efforts in these new digital advertising channels resonate with consumers.

Prerequisite(s): MKTG 234 with a C (2.0) or better and admission to the BAS Digital Marketing program, or permission of the instructor.

Course Outcomes

Create compelling brand communications through a collaborative and creative process,
Track and optimize advertising campaigns,
Utilize traditional and digital media in conjunction to build effective tactics,
Evaluate campaigns to establish a framework for best practices,
Collaborate with other students to launch a campaign for a local business and provide insights for the client,
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in advertising.

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