CMST 136 - Writing for the Web

5 CR

Introduces the cognitive, creative, and technical tools needed to effectively create text and publish ideas for the World Wide Web. Students explore and practice styles of writing to communicate effectively in various online settings.

Course Outcomes

Define a variety of terms associated with Web communications
Construct a web document that demonstrates how to best organize and design written content for Web audiences
Analyze and evaluate the integrated use of photos, graphics, video, and text on an existing Web site from the standpoint of best information design practices
Create an online blog using a free online publishing application that incorporates images, diagrams, links, and video, supported by a written language style appropriate to a chosen target audience
Develop a team-based marketing plan that incorporates a blog along with associated social networking media and various components used in Web-based campaigns
Explain the difference between copyright and open source and how each can be used to both protect and/or selectively share creative work
Produce written materials on the Web that can be made accessible to users with disabilities.

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