Apr 11, 2021  
2020-21 Catalog 
    
2020-21 Catalog
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CMST 145 - Advertising


3 CR

Covers audience, market research, effective messaging and design. Students gain practical experience working on advertising campaigns on campus for the newspaper and other entities.

Course Outcomes
  • Design and create professional quality advertising for various campus organizations and events
  • Use appropriate advertising and journalism terminology
  • Explain the value and impact of advertising for a particular audience
  • Describe the advertising and business components of publications and ad campaigns
  • Critique and evaluate professional advertisements and PSAs
 


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