Dec 02, 2021  
2021-22 Catalog 
    
2021-22 Catalog
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BUS 241 - Multicultural Business Consulting


5 CR

The same as BA 241 .
Course combines classroom based theory with practicum experience. Students apply skills in marketing, financial analysis, business process analysis, consulting, and multicultural business management in working with a real business or nonprofit. Includes practical experience in consulting and managing in a multicultural environment, and opportunities to link classroom learning to a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. Either BA 241  or BUS 241 may be taken for credit, not both.

Recommended: 30 prior college business or marketing credits.
Course Outcomes
  • Apply teaming, project management and consulting skills to successfully work in a diverse team that includes an outside mentor and community business or nonprofit.
  • Apply marketing concepts, including multicultural segmentation, branding, sales, customer relationship management, and elements of the marketing mix, to create a business-appropriate marketing plan.
  • Conduct market, internal, and competitive research such as a customer survey, employee survey, in-depth interview, focus group, or ethnographic analysis.
  • Conduct a business process analysis.
  • Formulate financial projections based on the analysis.
  • Present findings and recommendations to the business in oral and written formats.


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