Feb 04, 2023  
2021-22 Catalog 
    
2021-22 Catalog [ARCHIVED CATALOG]

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BA 241 - Multicultural Business Consulting


5 CR

The same as BUS 241 .
Course combines classroom based theory with practicum experience. Students apply skills in marketing, financial analysis, business process analysis, consulting, and multicultural business management in working with a real business or nonprofit. Includes practical experience in consulting and managing in a multicultural environment, and opportunities to link classroom learning to a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. Either BA 241 or BUS 241  may be taken for credit, not both.

Recommended: 30 prior college business credits.
Course Outcomes
  • Work in a diverse team with a mentor and business using teaming, project management and consulting skills.
  • Create a marketing plan (if appropriate for business) using multicultural segmentation, branding, sales, customer relationship management and elements of the marketing mix.
  • Conduct market, internal, and competitive research such as a customer survey, employee survey, indepth interview, focus group, or ethnographic analysis.
  • Conduct a business process analysis (if appropriate) of the business.
  • Execute financial projections on recommendations.
  • Present findings and recommendations to the business in oral presentation and written report.


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