Digital Measurement & Analytics Certificate of Completion

The Digital Measurement and Analytics Certificate of Completion provides students with hands-on skill development in digital marketing, with an emphasis on data measurement and reporting. Courses in customer relationship management, marketing analytics, and data visualization offer students hands-on experience that match employer needs. This certificate aligns with the Digital Marketing associate and bachelor degrees for students who want to continue with further learning.

Learning Outcomes

• Collect, measure, and manage data sets, establishing business rules for data manipulation 
• Establish key performance indicators and tie to larger business objectives 
• Articulate concepts of brand relationships, customer service software, sales technologies, marketing automation, and customer relationship management tools 
• Utilize data visualizations in measurement reports and analysis to effectively persuade stakeholders