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Mar 29, 2024
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DA 430 - Marketing Analytics 5 CR
This course introduces a quantitatively oriented view of marketing strategy and provides tools and methods to leverage data to inform marketing strategies. Topics may include a variety of marketing analytics strategic models and metrics such as competitive analysis, segmentation, targeting and positioning. The focus will be on real world examples from a variety of sources and using statistical software.
Recommended: DA 460 . Prerequisite(s): MATH 342 with a C or better, or permission of the instructor.
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