Mar 29, 2024  
2017-18 Catalog 
    
2017-18 Catalog [ARCHIVED CATALOG]

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DA 430 - Marketing Analytics


5 CR

This course introduces a quantitatively oriented view of marketing strategy and provides tools and methods to leverage data to inform marketing strategies. Topics may include a variety of marketing analytics strategic models and metrics such as competitive analysis, segmentation, targeting and positioning. The focus will be on real world examples from a variety of sources and using statistical software.

Recommended: DA 460 .
Prerequisite(s): MATH 342  with a C or better, or permission of the instructor.

Course Outcomes
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