DMA 291 - The Business of Media

5 CR

The business of digital and interactive media is such that it depends on designers and artists who continually evolve with industry trends and technology advances and who often work as independent contractors or as project-based employees. This course explores working as a contractor, running your own business, serial employment, funding and grants, and other aspects of doing business as a media professional.

Prerequisite(s): DMA 100 and DMA 105 with a C- or better. DMA 291 replaces DMA 251.

Course Outcomes

Explain the options for owning, renting or using gear
Demonstrate the use of industry research resources to adjust and evolve a personal work plan
Describe the challenges, risks, opportunities and benefits of working as a contractor
Compare and contrast the differences between being an independent contractor versus working for a contracting agency
Identify key differences between doing business as a sole proprietor versus a limited liability corporation
Explain how industry professionals manage serial employment
Provide a detailed plan for networking in industry
Describe the differences between grant-based funding and other types of funding
List the basic business needs for freelance work and/or self-employment including describing strategies for taxes, billing, insurance, marketing and more

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