IBP 069 - Introduction to Business

4-5 CR

Improves understanding of business trends including sustainability, technology, and corporate social responsibility. Develops students’ knowledge of economics, human resources, operations management, marketing, and finance.

Prerequisite(s): Acceptance into the IBP program or permission of director.

Course Outcomes
Describe world economic systems and key economic indicators Compare and evaluate business ethics, sustainability, and social responsibility Analyze a variety of business subjects including management, human resources, and operations Plan and execute a group presentation using the elements of the marketing mix and a SWOT analysis

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