Jun 14, 2021  
2017-18 Catalog 
2017-18 Catalog [ARCHIVED CATALOG]

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MKTG 102 - Intro to Digital Marketing Platforms

5 CR

Provides an introduction to digital marketing concepts and how they can be used in a larger integrated marketing campaign. Students explore search engine marketing (SEM), search engine optimization (SEO), display advertising, online video, social media, mobile marketing, content creation, ecommerce, and digital measurement/analytics.

Course Outcomes
  • Establish basic web site design and user experience principles to critique ecommerce implementations
  • Build search engine marketing campaigns (SEM) to drive traffic to an ecommerce site
  • Implement search engine optimization (SEO) choices to improve search engine results page results
  • Evaluate when to employ paid, owned and earned media in various marketing efforts
  • Design an integrated marketing plan, with an emphasis on digital marketing tactics

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