CMST 132 - Techniques & Technology of Propaganda

5 CR

Examines tools and processes for targeting information to specific audiences for specific purposes. Students analyze how film, video, and multimedia can be used to influence opinions, generate sales, etc. Students test persuasion techniques with simple media presentations.

Course Outcomes

Define the terms: media, persuasion, propaganda, technology, application, symbol, metaphor, “yellow journalism”, editorial, sound bite, manipulation, soft sell, motivation, instructional training, education, hands-on, virtual reality, educational television, documentary film/video, docudrama, advertising, infomercial.
Identify and explain criteria used for developing a media propaganda campaign.
Compare and contrast the persuasion techniques utilized in creating documentaries, instructional videos, infomercials, local and network news programs, and the subjective propaganda messages, based on the source and destination of the intended message.
Analyze and explain the role of audience analysis and goals and objectives in the development of persuasion materials.
Apply the propaganda techniques and concepts presented in historical and contemporary case studies.
Analyze how propaganda can lead to real-life violence and other behaviors in societies.

GenEd Outcomes: Creative and Critical Thinking

Research/Information Literacy

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