MKTG 105 - Intro to Music Marketing

2 CR

Provides an introduction to the exciting world of music marketing, as well as the career paths that are available to skilled marketing practitioners. This class is taught in tandem with Introduction to Marketing and Introduction to Digital Marketing Platforms, and offers students the chance to build integrated marketing plans that are specific to the music industry.

Prerequisite(s): MKTG 101

Course Outcomes

Conduct situational analysis research to guide business and marketing decisions for the music industry
Define music marketing objectives
Design an integrated marketing plan focused on the music industry
Implement music marketing tactics, both with traditional and digital marketing platforms
Establish music marketing metrics to measure success
Evaluate music marketing case studies and other students’ work

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