MKTG 131 - Principles of Professional Selling 5 CR
Examines the principles and techniques of professional selling as a form of persuasive communication basic to business relationships. Students analyze case studies to apply theories to real-world situations.
Course Outcomes - Identify and explain in detail, the 10 steps in the relationship selling process.
- Use the 10 steps to prepare and make a group sales presentation.
- Incorporate visual aids, verbal & non-verbal skills in sales presentations.
- Make a 5 minute oral presentation incorporating skills learned in the class.
- Explain and incorporate the concept of relationship selling in a sales career.
GenEd Outcomes: Connections - Self-Assessment/Life Goals
Find out when this course is offered
Add to Favorites (opens a new window)
|