Feb 29, 2024  
2023-24 Catalog 
2023-24 Catalog
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MKTG 131 - Principles of Professional Selling

5 CR

Examines the principles and techniques of professional selling as a form of persuasive communication basic to business relationships. Students analyze case studies to apply theories to real-world situations.

Course Outcomes
  • Identify and explain in detail, the 10 steps in the relationship selling process.
  • Use the 10 steps to prepare and make a group sales presentation.
  • Incorporate visual aids, verbal & non-verbal skills in sales presentations.
  • Make a 5 minute oral presentation incorporating skills learned in the class.
  • Explain and incorporate the concept of relationship selling in a sales career.

GenEd Outcomes: Connections
  • Self-Assessment/Life Goals

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