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Sep 07, 2024
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MKTG 135 - Principles of Retailing 5 CR
Examines the fundamental principles and practices of retail merchandising. Students discuss types, location, layout, organization, profit planning, and operating costs of retail outlets.
Course Outcomes - Explain how the economy, demographic changes, and legislation affect the retail merchandise mix.
- Name and describe factors affecting the consumer’s purchase decision.
- Explain the structure and functions of various types of retail firms including stores, direct retail marketing, e-retailing, and international retailing.
- Describe appropriate retail locations based on trading area research.
- Create a store layout and design.
- Describe market segmentation and define a target market.
- Explain the planning phase and selection process of the merchandise mix.
- Calculate merchandise prices for profitable store or web-based operations.
- Analyze income statements to identify problem areas.
- Create and explain strategies for successful retail promotion.
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