Feb 29, 2024  
2023-24 Catalog 
2023-24 Catalog
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MKTG 135 - Principles of Retailing

5 CR

Examines the fundamental principles and practices of retail merchandising. Students discuss types, location, layout, organization, profit planning, and operating costs of retail outlets.

Course Outcomes
  • Explain how the economy, demographic changes, and legislation affect the retail merchandise mix.
  • Name and describe factors affecting the consumer’s purchase decision.
  • Explain the structure and functions of various types of retail firms including stores, direct retail marketing, e-retailing, and international retailing.
  • Describe appropriate retail locations based on trading area research.
  • Create a store layout and design.
  • Describe market segmentation and define a target market.
  • Explain the planning phase and selection process of the merchandise mix.
  • Calculate merchandise prices for profitable store or web-based operations.
  • Analyze income statements to identify problem areas.
  • Create and explain strategies for successful retail promotion.

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