Feb 26, 2024  
2023-24 Catalog 
2023-24 Catalog
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MKTG 244 - Online Video and TV Strategy

5 CR

Students will review the evolution from television to online video, including advertising. The class explores how marketing strategies and video tactics support the larger digital framework. While a hands-on course, the curriculum is focused on the application of video skills to craft an integrated marketing strategy and executive vision.

Recommended: MKTG 102 .
Course Outcomes
  • Evaluate online video campaigns, identifying successful marketing strategies and tactics
  • Collaborate with other students to develop an integrated marketing plan that incorporates major online video and television platforms
  • Execute a media plan for paid efforts using video channels
  • Create original content for television and online video to supplement the larger advertising strategy
  • Measure advertising and content marketing efforts
  • Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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