MKTG 333 - Content Marketing

5 CR

This course will introduce students to the promotional sub-discipline of content marketing and digital content creation. Students will learn about different types of digital content while developing strategies that include managing user-generated and original content, creating new content using software tools and resources, and sharing content across digital platforms.

Prerequisite(s): MKTG 234 with a C or better.

Course Outcomes

Use a variety of popular software tools to create digital images, audio/video and interactive experiences to attract, engage and build relationships with customers.
Create a portfolio of original, engaging, highly shareable content for a variety of popular digital platforms.
Evaluate content creation services and models used to create original digital content.
Collaborate with other students to develop a content marketing strategy that transforms business and marketing goals into meaningful content deliverables.
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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