MKTG 343 - Event Marketing

5 CR

This course connects online consumer engagement with offline promotional activities that result in purchases. Events of all types are employed to drive immediate actions and build brand equity. Students will consider consumer motivations, design event tactics, leverage unique data sets, and contribute to relationship marketing efforts with key customers.

Course Outcomes

Collaborate with other students to develop event marketing campaigns and tactics
Apply consumer behavior insights to help shape promotional marketing strategies
Design events that successfully engage customers and result in increased brand equity
Evaluate the use of events to complement larger integrated campaign work
Collect data and optimize event marketing efforts based on the results
Synchronize multiple marketing efforts with events serving as a bridge between marketing channels
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in event marketing.

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