MKTG 205 - Product Innovation & Continued Growth

5 CR

Acknowledging products have life cycles, this course explores methods to extend and reinvent brands to identify future revenue opportunities. The adoption of supporting services, relationship marketing, and a brand ecosystem approach are considered, leading students to articulate a path forward with product innovation and long-term growth.

Recommended: MKTG 101
Course Outcomes

Identify target markets and audiences for the product’s promotional efforts
Develop a substantive marketing plan that meets industry standards
Implement a variety of sales options, including the use of a sales force, contract sales, and direct sales
Utilize relationship marketing to continue brand growth beyond the product launch

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