Students begin a comprehensive integrated marketing project on behalf of a local business, applying their learning from previous courses. They will develop and complete a capstone prospectus, which will then guide work in MKTG 482 and MKTG 483.
Prerequisite(s):MKTG 461 with a C or better, and permission of the instructor.
Course Outcomes
Consult for and collaborate with an external organization,
Apply learning from previous courses to serve the needs of the client,
Conduct research and distill ideas to build a case for moving forward with the plan,
Persuade department faculty to adopt the plan for the capstone project,
Complete sufficient work on the project to advance to the second class in the series,
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in the topic chosen for this Capstone.
