MKTG 492 - Capstone

5 CR

Students complete a comprehensive integrated marketing project on behalf of a business or organization, applying their learning from previous courses.

Course Outcomes

Consult for and collaborate with an external organization
Apply learning from previous courses to serve the needs of the client
Conduct research and distill ideas to build a case for moving forward with the plan
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail
Persuade department faculty to adopt the plan for the capstone project

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