EXPRL 240 - Social Media for Job Search and Personal Branding

2 CR

Students participate in reflections and hands-on activities to discover and articulate their strengths. They integrate that knowledge with their passions and experience to develop a personal brand. They use social media to create strengths-based profiles; explore practical strategies to make connections with employers, recruiters, and mentors; and articulate their personal brand.

Course Outcomes

Identify and articulate their strengths using the dependable strengths articulation process
Create strengths-based social media profiles
Develop an “elevator pitch,” a succinct summary of their strengths and experience, and deliver it in a polished fashion
Apply effective job search strategies on multiple social media channels
Apply networking strategies to make connections with industry professionals on social media
Integrate their knowledge of their strengths, their passions, and their experience in order to develop a personal brand–and articulate that brand on a social media channel

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