BUS 450 - Business Management Analysis and Design

5 CR

This course provides students with the fundamental concepts and tools such as forecasting, risk analysis, and decision analysis needed to understand the emerging role of business analytics in organizations. Business analysis requires strategy, and an understanding of operational processes and procedures to lead organizations through complex changes. This course will focus on identifying effective methods of analyzing various data models including customer behavior data, staffing cycle data, budget performance, variance data, etc. For example, students will use data analytics to derive insights into the key components of the staffing cycle of an organization, from hiring, to internal mobility, and attrition. Readings and lectures will illustrate strategic management theories and frameworks while case discussions, exercises, and a comprehensive written case analysis provide opportunities for application.

Prerequisite(s): Admission into the Business Management and Technology BAS.

Course Outcomes

Develop the critical thinking skills needed to perform external and internal analyses of organizations and their competitive environment.
Identify key value drivers in a business unit or organization in order to build a scorecard to track key performance indicators
Utilize business analysis skills such as documentation, planning, and business solution design to gain knowledge of business lifecycle management, planning and monitoring of projects and budgets
Define, explain, and apply the key terms, concepts, and theories in business analysis as well as explore how changes in capital markets affect business performance
Understand considerations in collecting data and selecting appropriate analysis tools in order to develop reports in a fair, objective, and unbiased manner

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