BUS 241 - Multicultural Business Consulting

5 CR

The same as CES 241.
Course combines classroom based theory with practicum experience. Students apply skills in marketing, financial analysis, business process analysis, consulting, and multicultural business management in working with a real business or nonprofit. Includes practical experience in consulting and managing in a multicultural environment, and opportunities to link classroom learning to a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. Either CES 241 or BUS 241 may be taken for credit, not both.

Recommended: 30 prior college business or marketing credits.
Course Outcomes
Apply teaming, project management and consulting skills to successfully work in a diverse team that includes an outside mentor and community business or nonprofit. Apply marketing concepts, including multicultural segmentation, branding, sales, customer relationship management, and elements of the marketing mix, to create a business-appropriate marketing plan. Conduct market, internal, and competitive research such as a customer survey, employee survey, indepth interview, focus group, or ethnographic analysis. Conduct a business process analysis. Formulate financial projections based on analysis. Present findings and recommendations to the business in oral and written formats.

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