Mar 29, 2024  
2017-18 Catalog 
    
2017-18 Catalog [ARCHIVED CATALOG]

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CES 241 - Multicultural Business Consulting


5 CR

The same as BUS 241 .
Course combines classroom based theory with practicum experience. Students apply skills in marketing, financial analysis, business process analysis, consulting, and multicultural business management in working with a real business or nonprofit. Includes practical experience in consulting and managing in a multicultural environment, and opportunities to link classroom learning to a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. Either CES 241 or BUS 241  may be taken for credit, not both.

Recommended: 30 prior college business credits.
Course Outcomes
Work in a diverse team with a mentor and business using teaming, project management and consulting skills. Create a marketing plan (if appropriate for business) using multicultural segmentation, branding, sales, customer relationship management and elements of the marketing mix. Conduct market, internal, and competitive research such as a customer survey, employee survey, indepth interview, focus group, or ethnographic analysis. Conduct a business process analysis (if appropriate) of the business. Execute financial projections on recommendations. Present findings and recommendations to the business in oral presentation and written report.


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