Students continue working on a comprehensive integrated marketing project, applying their learning from previous courses. They will execute their capstone deliverables, outlined in the prospectus for MKTG 481.
Prerequisite(s):MKTG 462 and MKTG 481, and permission of the instructor.
Course Outcomes
Maintain an ongoing relationship with the external organization serving as a client for the project,
Establish project deliverables to serve the larger project needs,
Apply learning from previous courses to complete client work,
Assess progress and optimize marketing tactics based on results,
Complete sufficient work on the project to advance to the third class in the series,
Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in the topic chosen for this Capstone.
