MKTG 483 - Capstone III

2 CR

Students complete their comprehensive integrated marketing project, applying their learning from previous courses. They will present their capstone learnings to their clients, faculty and the advisory board.

Recommended: MKTG 482
Prerequisite(s): Permission of instructor.

Course Outcomes

Deliver a completed project to the external organization serving as a client for the project.
Share learnings with a diverse audience of client(s), faculty, department advisory board, and peers.
Articulate possible next steps to build on project learnings.
Connect learnings from the capstone project to career planning and personal branding.

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