Apr 27, 2024  
2017-18 Catalog 
    
2017-18 Catalog [ARCHIVED CATALOG]

Course Descriptions


Quarterly credit schedules are available in advance to help students plan class schedules and include days, times, locations and instructors for each class being offered.

& = Common Course Identifier

 

Italian

  
  • ITAL 122 - Italian II


    5 CR

    Continues ITAL 121 . Format includes extensive audio and internet usage. After successful completion, students are encouraged to continue with ITAL 123 .

    Prerequisite(s): ITAL 121 .

    Course Outcomes
    • Accurately write in the target language what is heard, answering questions related to the information given by native speakers.
    • In speaking, use increasingly more complicated sentences, accurate vocabulary and grammatical constructions.
    • Ask questions with proper intonation and provide general information about familiar topics in the present tense.
    • Ask questions with proper intonation and provide general information about familiar topics in the present tense.
    • Answer questions orally or in writing after reading a passage in the target language; deduce meaning about what was read by making educated guesses using cognates and context to assist in the comprehension process.
    • Write structurally correct affirmative, interrogative, and negative sentences in the present and past tenses using familiar vocabulary with minimum spelling errors and increased precision in proper punctuation and application of accent marks.
    • Correctly identify the subject of a sentence, distinguishing between regular and irregular verbs in the present and past tenses, and recognizing different pronouns categories.
    • Show noun-verb and noun-adjective agreement, and accurately use nouns, adjectives, pronouns, adverbs, conjunctions, and prepositions.
    • Identify cultural information introduced through theme-specific vocabulary, photographs, and authentic video material centered on the world of the target language.
    • Talk about differences and similarities between the cultures.
     


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  • ITAL 123 - Italian III


    5 CR

    Continues ITAL 122 . Format includes extensive audio and internet usage.

    Prerequisite(s): ITAL 122 .

    Course Outcomes
    • Accurately transcribe exactly what was heard, answering questions related to the information provided by native speakers.
    • Ask and provide general information, and reproducing proper intonation and adapting verbal communication to purpose and audience.
    • Explain the main idea of what is read, accounting for the general tone of the writer and category of reading material, giving special attention to the target language punctuation, and deducing meaning about what is read by making educated guesses using cognates, context and previous learning to facilitate comprehension.
    • Make inferences based on the text and discuss what is read.
    • Correctly classify verbs’ modes and tenses, distinguishing between regular and irregular verbs and different pronouns categories; show noun-verb and noun-adjective agreement; describe nouns, adjectives, pronouns, adverbs, conjunctions, and prepositions; recognize and apply correctly adverbs, conjunctions, prepositions, and pronouns.
    • Correctly classify verbs’ modes and tenses, distinguishing between regular and irregular verbs and different pronouns categories; show noun-verb and noun-adjective agreement; describe nouns, adjectives, pronouns, adverbs, conjunctions, and prepositions; recognize and apply correctly adverbs, conjunctions, prepositions, and pronouns Identify basic cultural information introduced through theme-specific vocabulary, photographs, and authentic video material centered on the world of the target language.
    • Explain in the first language both differences and similarities between the cultures of the first and target languages.
     


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  • ITAL 194 - Special Topics in Italian


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing Italian curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


    Find out when this course is offered


  
  • ITAL 195 - Special Topics in Italian


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing Italian curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


    Find out when this course is offered


  
  • ITAL 196 - Special Topics in Italian


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing Italian curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


    Find out when this course is offered


  
  • ITAL 197 - Special Topics in Italian


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing Italian curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


    Find out when this course is offered


  
  • ITAL 294 - Special Topics in Italian


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing Italian curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


    Find out when this course is offered


  
  • ITAL 295 - Special Topics in Italian


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing Italian curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


    Find out when this course is offered


  
  • ITAL 296 - Special Topics in Italian


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing Italian curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


    Find out when this course is offered


  
  • ITAL 297 - Special Topics in Italian


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing Italian curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


    Find out when this course is offered



Japanese

  
  • JAPN& 121 - Japanese I


    5 CR

    Develops beginning level listening and conversation skills along with reading and writing hiragana and katakana characters. Some relevant aspects of Japanese culture are introduced.

    Course Outcomes
    • Read and write the basic phonetic characters of the Japanese kana (hiragana and katakana) syllabaries - including diacritic marks
    • Read and write formal-style sentences about current, future and past states and activities using simple nominal and verbal phrases with correct particles and tenses
    • Understand and reproduce the correct pronunciation and intonation of spoken Japanese words and phrases
    • Use basic conversational phrases and participate in common personal interactions (such as exchanging greetings, self-introductions, shopping, describing the locations of objects, extending and accepting or declining invitations, etc.) in formal settings
    • Recognize and understand the effects of social context on the spoken language (such as formal vs. informal styles, omission of first and second-person pronouns, hesitation to complete sentences especially when declining an invitation, etc.)
     


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  • JAPN& 122 - Japanese II


    5 CR

    Continues JAPN 121 . Continues to develop listening, speaking, and reading and writing skills of Japanese. Some basic kanji characters and relevant aspects of Japanese culture are introduced.

    Prerequisite(s): JAPN 121  permission of instructor.

    Course Outcomes
    • Learn 80-90 kanji characters
    • Recognize the distinctions between kanji characters and the characters of the two phonetic kana syllabaries and know how and when each should be used in modern Japanese
    • Read and write formal-style sentences about current, future and past states and activities using nominal, verbal and adjectival phrases with correct particles and tenses
    • Use and comprehend basic conversational phrases in more detailed personal interactions (such as talking about self and families, suggesting a plan of action, making requests, offering assistance, asking for and granting or denying permission, etc.)
    • Begin to use more complex verbal sentence structures, using TE-forms and Short forms
    • Begin to recognize and use the informal speech style (in present/future tense only) for casual conversations with close friends
    • Expand understanding of the effects of social context on the spoken language, which is reflected in the appropriate choices of vocabulary, grammatical forms and expressions
     


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  • JAPN& 123 - Japanese III


    5 CR

    Continues JAPN 122 . Continues to develop listening, speaking, and reading and writing skills of Japanese. More basic kanji characters and relevant aspects of Japanese culture are introduced.

    Prerequisite(s): JAPN 122  or permission of instructor.

    Course Outcomes
    • Learn 60 additional kanji characters
    • Read and write both informal and formal-style passages about current, future and past states and activities using more complex nominal, verbal and adjectival phrases with correct particles and tenses
    • Use and comprehend basic conversational phrases in more detailed personal interactions (such as expressing opinions, comparisons, explaining physical/emotional states, etc.)
    • Continue to use more complex sentence structures including complement clauses (such as quotations), relative clauses (such as modifying nouns) and subordinate clauses (such as giving reasons)
    • Recognize and use the informal speech style (in both present/future and past tenses) for casual conversations with close friends
    • Continue to expand understanding of the effects of social context on the spoken language, which is reflected in the appropriate choices of vocabulary, grammatical forms and expressions
     


    Find out when this course is offered


  
  • JAPN 194 - Special Topics in Japanese


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing the curriculum.

    Course Outcomes
    • Special topic course.  Outcomes vary each quarter.


    Find out when this course is offered


  
  • JAPN 195 - Special Topics in Japanese


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing the curriculum.

    Course Outcomes
    Special topic course.  Outcomes vary each quarter.


    Find out when this course is offered


  
  • JAPN 196 - Special Topics in Japanese


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing the curriculum.

    Course Outcomes
    Special topic course.  Outcomes vary each quarter.


    Find out when this course is offered


  
  • JAPN 197 - Special Topics in Japanese


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing the curriculum.

    Course Outcomes
    Special topic course.  Outcomes vary each quarter.


    Find out when this course is offered


  
  • JAPN& 221 - Japanese IV


    5 CR

    Continuation of JAPN 123 . Students practice listening, speaking, reading and writing in integrated activities relating to a main theme. More kanji and relevant aspects of Japanese culture are introduced.

    Prerequisite(s): JAPN 123  or permission of instructor.

    Course Outcomes
    • Learn 50 additional kanji characters and related compound words
    • Know the multiple meanings and multiple pronunciations of each kanji character and their appropriate use
    • Read and write both informal and formal-style passages about current, future and past states and activities using more complex nominal, verbal and adjectival phrases with correct particles and tenses
    • Speak in and comprehend pre-intermediate level conversational situations (e.g. give two or more reasons, express one’s visual impression, describe an action one performs in advance / in preparation, etc.) and be able to use the appropriate ordinal numbers, generic and specific counters
    • Continue to use more compound sentence structures (such as relative verb clauses modifying nouns) and express various quantity and frequency expressions
    • Comprehend and be able to use a wider variety of vocabulary (nouns, verbs and adjectives) in their proper forms and verbal sentences (including potential forms, volitional forms and verbs of giving and receiving)
    • Continue to expand understanding of the effects of social context on the spoken language, which is reflected in the appropriate choices of vocabulary, grammatical forms and expressions
    • Recognize the correct formality and politeness levels required in common situations – including ‘in-group’ / ‘out-group’ distinctions
     


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  • JAPN& 222 - Japanese V


    5 CR

    Continues JAPN 221 . Students practice listening, speaking, reading and writing in integrated activities relating to a main theme. More kanji and relevant aspects of Japanese culture are introduced.

    Prerequisite(s): JAPN 221  or permission of instructor.

    Course Outcomes
    • Learn 60 additional kanji characters and related compound words
    • Know the multiple meanings and multiple pronunciations of each kanji character and their appropriate use
    • Read and write both informal and formal-style passages about current, future and past states and activities using more complex nominal, verbal and adjectival phrases with correct particles and tenses
    • Speak in and comprehend pre-intermediate level conversational situations (e.g., giving and receiving favors, apologizing, reporting information you obtained “second hand” by hearing or reading)
    • Continue to use more complex sentence structures (such as conditional and temporal clauses)
    • Comprehend and be able to use a wider variety of vocabulary (nouns, verbs and adjectives) in their proper forms and verbal sentences (including transitive and intransitive verbs, honorific respectful verbs, the “ba” form of verbs expressing regret)
    • Continue to expand understanding of the effects of social context on the spoken language, which is reflected in the appropriate choices of vocabulary, grammatical forms and expressions. Use honorific/respectful expressions as appropriate to the social context
     


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  • JAPN& 223 - Japanese VI


    5 CR

    Continues JAPN 222 . Students practice listening, speaking, reading and writing in integrated activities relating to a main theme. More kanji and relevant aspects of Japanese culture are introduced.

    Prerequisite(s): JAPN 222  or permission of instructor.

    Course Outcomes
    • Learn 60 additional kanji characters and related compound words
    • Know the multiple meanings and multiple pronunciations of each kanji character and their appropriate use
    • Read and write both informal and formal-style passages about current/future and past states and activities using more complex nominal, verbal and adjectival phrases with correct particles and tenses. Speak in and comprehend pre-intermediate level conversational situations (such as Passive, Causative, Causative-Passive sentences)
    • Continue to use more complex sentence structures (such as embedded questions, generic nouns — koto and yoo — with suru and naru)
    • Comprehend and be able to use a wider variety of vocabulary (nouns, verbs and adjectives) in their proper forms and verbal sentences (including humble verbs and instructional commands)
    • Continue to expand understanding of the effects of social context on the spoken language, which is reflected in the appropriate choices of vocabulary, grammatical forms and expressions. Recognize additional degrees of formality and be able to distinguish and appropriately use the honorific language: respectful, humble and refined expressions
     


    Find out when this course is offered


  
  • JAPN 294 - Special Topics in Japanese


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing the Japanese curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    Special topic course.  Outcomes vary each quarter.


    Find out when this course is offered


  
  • JAPN 295 - Special Topics in Japanese


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing the Japanese curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    Special topic course.  Outcomes vary each quarter.


    Find out when this course is offered


  
  • JAPN 296 - Special Topics in Japanese


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing the Japanese curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    Special topic course.  Outcomes vary each quarter.


    Find out when this course is offered


  
  • JAPN 297 - Special Topics in Japanese


    1-5 CR

    Allows specialized or in-depth study of a subject supplementing the Japanese curriculum. Topics are announced in the quarterly schedule. May be repeated for a maximum of 15 credits.

    Course Outcomes
    Special topic course.  Outcomes vary each quarter.


    Find out when this course is offered



Marketing

  
  • MKTG 101 - Introduction to Marketing


    5 CR

    MKTG 101 replaced MKTG 154.
    Provides an introduction to the field of marketing. Students explore the larger business story and how marketing is reshaping that in the 21st century. The class introduces sub disciplines such as advertising, consumer behavior, research, strategy, analytics, creative execution, sales, and customer relationship management. Either MKTG 101 or 154 can be taken for credit, not both.

    Course Outcomes
    Conduct situational analysis research to guide business and marketing decisions Define marketing objectives Design an integrated marketing plan Implement marketing tactics, both with traditional and digital marketing platforms Establish marketing metrics to measure success Evaluate marketing case studies and other students’ work


    Find out when this course is offered


  
  • MKTG 102 - Intro to Digital Marketing Platforms


    5 CR

    Provides an introduction to digital marketing concepts and how they can be used in a larger integrated marketing campaign. Students explore search engine marketing (SEM), search engine optimization (SEO), display advertising, online video, social media, mobile marketing, content creation, ecommerce, and digital measurement/analytics.

    Course Outcomes
    • Establish basic web site design and user experience principles to critique ecommerce implementations
    • Build search engine marketing campaigns (SEM) to drive traffic to an ecommerce site
    • Implement search engine optimization (SEO) choices to improve search engine results page results
    • Evaluate when to employ paid, owned and earned media in various marketing efforts
    • Design an integrated marketing plan, with an emphasis on digital marketing tactics


    Find out when this course is offered


  
  • MKTG 103 - Intro to Sports Marketing


    1 CR

    Provides an introduction to the exciting world of sports marketing, as well as the career paths that are available to skilled marketing practitioners. This class is taught in tandem with Introduction to Marketing and Introduction to Digital Marketing Platforms, and offers students the chance to build integrated marketing plans that are specific to the sports industry.

    Course Outcomes
    Conduct situational analysis research to guide business and marketing decisions for the sports industry Define sports marketing objectives Design an integrated marketing plan focused on the sports industry Implement sports marketing tactics, both with traditional and digital marketing platforms Establish sports marketing metrics to measure success Evaluate sports marketing case studies and other students’ work


    Find out when this course is offered


  
  • MKTG 104 - Intro to Fashion Marketing


    1 CR

    An introductory class that connects the essentials of marketing to the fashion industry. Case studies will be presented in class that demonstrate how marketing strategy was applied in a number of fashion-related business activities. Students will engage in business research to uncover problems and opportunities; establish objectives and goals to guide their work; develop a marketing strategy that helps achieve those goals; implement tactics that ladder up to the integrated strategy; and employ metrics to ensure that the marketing campaign was successful.

    Course Outcomes
    Conduct situational analysis research to guide business and marketing decisions for the fashion industry Define fashion marketing objectives Design an integrated marketing plan focused on the fashion industry Implement fashion marketing tactics, both with traditional and digital marketing platforms Establish fashion marketing metrics to measure success Evaluate fashion marketing case studies and other students’ work


    Find out when this course is offered


  
  • MKTG 105 - Intro to Music Marketing


    1 CR

    Provides an introduction to the exciting world of music marketing, as well as the career paths that are available to skilled marketing practitioners. This class is taught in tandem with Introduction to Marketing and Introduction to Digital Marketing Platforms, and offers students the chance to build integrated marketing plans that are specific to the music industry.

    Course Outcomes
    Conduct situational analysis research to guide business and marketing decisions for the music industry Define music marketing objectives Design an integrated marketing plan focused on the music industry Implement music marketing tactics, both with traditional and digital marketing platforms Establish music marketing metrics to measure success Evaluate music marketing case studies and other students’ work


    Find out when this course is offered


  
  • MKTG 106 - Intro to Film & TV Marketing


    1 CR

    Provides an introduction to the exciting world of film and television marketing, as well as the career paths that are available to skilled marketing practitioners. This class is taught in tandem with Introduction to Marketing and Introduction to Digital Marketing Platforms, and offers students the chance to build integrated marketing plans that are specific to the entertainment industry.

    Course Outcomes
    Conduct situational analysis research to guide business and marketing decisions for the entertainment industry Define entertainment marketing objectives Design an integrated marketing plan focused on the entertainment industry Implement entertainment marketing tactics, both with traditional and digital marketing platforms Establish entertainment marketing metrics to measure success Evaluate entertainment marketing case studies and other students’ work


    Find out when this course is offered


  
  • MKTG 110 - Client Customer Relations


    5 CR

    Covers the key elements to providing quality customer service, ensuring repeat business for the company and opportunities for employees to advance their careers. The class explores how to troubleshoot customer concerns, implement company policies, communicate effectively in a service role, and identify opportunities to go above and beyond to create a win-win situation for both parties.

    Course Outcomes
    • Identify the principles of client relations and explain how they apply in building client and customer partnerships.
    • Define the functions of client/customer service personnel and analyze how these functions contribute to the development of long-term relationships with clients, customers and suppliers
    • Demonstrate interpersonal communication skills including the ability to verbally negotiate with customers and deliver professional presentations.
    • Identify different personality types and demonstrate approaches appropriate for different styles
    • List key strategies for coping with difficult people and demonstrate techniques for handling conflict.
    • Project a professional image over the telephone, in person, and in writing.
    • Identify key legal and ethical issues in client and customer relations and demonstrate the capacity to make legal and ethical decisions.
    • Demonstrate techniques for relating effectively with culturally diverse clients and customers.
    • Explain how to handle, troubleshoot, follow-up on and avoid customer complaints.
    • Identify the principles of time management and strategies for managing their time more effectively
    • Develop and/or create ways to instruct and train clients and customers in the use of the firm’s products and/or services.
    • Demonstrate the skills and qualities needed for working in a team environment.


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  • MKTG 131 - Principles of Professional Selling


    5 CR

    Examines the principles and techniques of professional selling as a form of persuasive communication basic to business relationships. Students analyze case studies to apply theories to real-world situations.

    Course Outcomes
    • Identify and explain in detail, the 10 steps in the relationship selling process.
    • Use the 10 steps to prepare and make a group sales presentation.
    • Incorporate visual aids, verbal & non-verbal skills in sales presentations.
    • Make a 5 minute oral presentation incorporating skills learned in the class.
    • Explain and incorporate the concept of relationship selling in a sales career.


    Find out when this course is offered


  
  • MKTG 135 - Principles of Retailing


    5 CR

    Examines the fundamental principles and practices of retail merchandising. Students discuss types, location, layout, organization, profit planning, and operating costs of retail outlets.

    Course Outcomes
    • Explain how the economy, demographic changes, and legislation affect the retail merchandise mix.
    • Name and describe factors affecting the consumer’s purchase decision.
    • Explain the structure and functions of various types of retail firms including stores, direct retail marketing, e-retailing, and international retailing.
    • Describe appropriate retail locations based on trading area research.
    • Create a store layout and design.
    • Describe market segmentation and define a target market.
    • Explain the planning phase and selection process of the merchandise mix.
    • Calculate merchandise prices for profitable store or web-based operations.
    • Analyze income statements to identify problem areas.
    • Create and explain strategies for successful retail promotion.


    Find out when this course is offered


  
  • MKTG 199 - Individual Studies in Marketing


    1-10 CR

    Covers directed readings, special projects, or independent study. Or, allows the student to earn credit for current on-the-job experience.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Independent study course. Learing objectives dependent upon topic selected between student and teacher.


    Find out when this course is offered


  
  • MKTG 200 - International Marketing


    5 CR

    This course builds on the fundamentals of MKTG 101  and applies learning to the international business landscape. Students consider the impact of marketing environment variables such as politics, religion, economies, technological advancements, weather, and terrain. Differences between countries are considered and help shape a global strategic approach to a multi-market campaign.

    Recommended: MKTG 101 .
    Course Outcomes
    • Summarize the ways global trade and cultural differences have shaped international marketing
    • Articulate how an increasingly open global economy will impact marketing strategies and technologies
    • Collaborate with an international school or program to gain firsthand experience working across cultures
    • Evaluate global marketing campaigns, appraising which strategies and tactics were most successful
    • Develop a global integrated marketing plan


    Find out when this course is offered


  
  • MKTG 211 - Multicultural Marketing


    5 CR

    Explores the large number of underrepresented communities and subcultures that exist within the United States, and how the field of marketing is trying to adapt and change to communicate authentically with these consumers. The class offers students practical, activity-based instruction along with lectures and case studies to provide context and ideas for application.

    Recommended: MKTG 101 .
    Course Outcomes
    • Summarize the ways that diverse cultural groups in the US consume products and engage with marketing messages 
    • Consider how the explosion of hyper localized content and rich data sets about consumer audiences present opportunities and challenges around profiling and assumptions 
    • Develop a multicultural integrated marketing plan, with an appropriate strategy and culturally sensitive tactics 
    • Evaluate how marketing efforts can contribute to community building and creating alliances between brands and disenfranchised consumers


    Find out when this course is offered


  
  • MKTG 234 - Advertising I


    5 CR

    Provides an in-depth look at the world’s dominant promotional channel. Students consider how advertising differs from other approaches, and the ways in which it must evolve to thrive in the digital era. Group projects will emphasize integrated strategy, creative choices, media planning, and how to assess a successful advertising campaign.

    Recommended: MKTG 101 .
    Course Outcomes
    • Build an integrated marketing plan that leans heavily on advertising strategy and tactics
    • Employ TV, print, radio, out-of-home, email, online video, search, display, mobile and social media to connect with large audiences
    • Design a creative brief that translates strategy into visual design and copy guidelines
    • Craft a media plan that allocates dollars into the most appropriate media platforms
    • Increase brand equity through calculated strategic choices


    Find out when this course is offered


  
  • MKTG 241 - Search Engine Strategy


    5 CR

    Previously MKTG 240.
    Students will learn the fundamentals of search engine marketing (SEM) and search engine optimization (SEO), and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of search skills to craft an integrated marketing strategy and executive vision. Only MKTG 240 or 241 can be taken for credit, not both.

    Recommended: MKTG 102 .
    Course Outcomes
    Implement a search engine marketing (SEM) plan, utilizing popular search engine marketing tools Create a search engine optimization (SEO) strategy Benchmark both organic and paid search efforts Optimize current campaigns based on results, evolving the strategy to maximize your budget and deliver results Integrate search into a larger digital marketing plan


    Find out when this course is offered


  
  • MKTG 242 - Social Media Strategy


    5 CR

    Students will learn the fundamentals of social media advertising and marketing, and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of social media skills to craft an integrated marketing strategy and executive vision.

    Recommended: MKTG 102 .
    Course Outcomes
    • Evaluate social media campaigns, identifying successful marketing strategies and tactics
    • Develop a comprehensive digital strategy that incorporates major social media platforms
    • Execute a media plan for paid efforts within social channels
    • Create original content for social media to supplement the advertising strategy
    • Establish a comprehensive public relations plan utilizing social media to build and defend your brand’s reputation
    • Measure branding and direct efforts, and tie online activities back to in-store purchase


    Find out when this course is offered


  
  • MKTG 243 - Mobile Marketing Strategy


    5 CR

    Students will learn the fundamentals of mobile advertising and marketing, and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of mobile skills to craft an integrated marketing strategy and executive vision.

    Recommended: MKTG 102 .
    Course Outcomes
    • Develop a mobile advertising campaign with an appropriate media plan
    • Craft mobile marketing strategies to assist with brand building and direct marketing efforts
    • Employ mobile tactics within a larger customer relationship management (CRM) strategy
    • Implement localized marketing tactics using location-based services (LBS) development
    • Benchmark both mobile advertising and marketing efforts
    • Explore mobile commerce as a complimentary and stand-alone retail channel


    Find out when this course is offered


  
  • MKTG 244 - Online Video and TV Strategy


    5 CR

    Students will review the evolution from television to online video, including advertising. The class explores how marketing strategies and video tactics support the larger digital framework. While a hands-on course, the curriculum is focused on the application of video skills to craft an integrated marketing strategy and executive vision.

    Recommended: MKTG 102 .
    Course Outcomes
    • Evaluate online video campaigns, identifying successful marketing strategies and tactics
    • Develop a comprehensive digital strategy that incorporates major online video and television platforms
    • Execute a media plan for paid efforts using video channels
    • Create original content for television and online video to supplement the larger advertising strategy
    • Measure branding and direct efforts, and tie online activities back to in-store purchase


    Find out when this course is offered


  
  • MKTG 245 - Display Media Strategy


    5 CR

    This class builds on ideas introduced in MKTG 102  and covers intermediate and advanced concepts of display media. Students will learn about ad networks, exchanges, programmatic media buying, takeovers, and native advertising. They will apply those skills to the larger digital framework and craft integrated marketing strategies.

    Recommended: MKTG 102 .
    Course Outcomes
    • Implement a display media strategy, utilizing a media plan to outline purchases • Benchmark display media efforts to guide future strategies • Optimize current campaigns based on results, evolving the strategy to maximize your budget and deliver results • Integrate display media into a larger digital marketing plan


    Find out when this course is offered


  
  • MKTG 255 - Relationship Marketing


    5 CR

    Previously MKTG 225.
    Provides an introduction to the field of relationship marketing. Topics include the evolution from one time sales to ongoing brand relationships, lifetime customer value, loyalty programs, customer service software, sales technologies, marketing automation, and customer relationship management (CRM) tools. The class offers students practical, hands-on instruction along with case studies. Only MKTG 225 or 255 can be taken for credit, not both.

    Recommended: MKTG 101 .
    Course Outcomes
    • Articulate the concept of big data, how it impacts marketing efforts, and its relationship to larger business concerns
    • Discuss how the ongoing revolution of consumers driving conversations with businesses affects data collection and segmentation
    • Evaluate the effectiveness of loyalty programs and decision tree strategies at winning and keeping customers 
    • Balance ethical guidelines for data capture and usage with the need for operational efficiencies
    • Predict future states of social media interaction and measurability to guide long-term marketing strategy


    Find out when this course is offered


  
  • MKTG 261 - Marketing Research I


    5 CR

    Previously MKTG 210.
    Provides an in-depth look at how marketing utilizes business research to solve problems, uncover opportunities, and drive additional revenue. Students will get hands-on experience with business question formulation, data analysis and interpretation, presenting findings to business leaders, and managerial decision-making. Only MKTG 210 or 261 can be taken for credit, not both.

    Recommended: MKTG 101 .
    Course Outcomes
    • State a business research question that can be answered during this academic quarter
    • Employ both primary and secondary research to gather data for the business problem
    • Explore data sources appropriate for marketing research, and balancing costs and time associated with each to their relative value
    • Optimize future marketing campaign efforts based on research findings
    • Present findings to stakeholders and explain how they shape larger business concerns


    Find out when this course is offered


  
  • MKTG 262 - Measurement and Analytics


    5 CR

    Provides an in-depth look at marketing measurement, reporting and analytics. Students will get hands-on experience with collecting and housing data sets, establishing business rules for data manipulation, aligning key performance indicators to larger business concerns, data visualization techniques, and interpreting and presenting findings key decision makers.

    Recommended: MKTG 102 .
    Course Outcomes
    • Establish key performance indicators for various types of marketing campaigns and preliminary marketing research efforts
    • Set up digital marketing tags and other marketing technologies to collect meaningful data sets
    • Articulate choices on whether it is better to employ reporting or analytics for different marketing projects based on time and cost considerations
    • Produce data visualizations that effectively communicate learnings from marketing campaign data analysis
    • Optimize future marketing campaign efforts based on measurement and analytics
    • Present findings to stakeholders and explain how they shape larger business concerns


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  • MKTG 271 - Consumer Behavior


    5 CR

    This course examines the concepts, principles, and theories that describe and explain consumer behavior. This course studies the process of consumer choice, how consumer choice is determined, and the implications for the marketing efforts of businesses.

    Recommended: MKTG 101 .
    Course Outcomes
    • Explore how psychology is a fundamental building block in the field of marketing 
    • Consider differences between segments of the population, and the impact on consumer targeting efforts 
    • Apply consumer behavior concepts to the design of marketing strategy 
    • Evaluate successful and ineffective campaign executions based on appeals to targeted consumers


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  • MKTG 277 - Fashion Marketing and Merchandising


    5 CR

    This course provides students with a foundational knowledge of the fashion industry, and how marketing efforts are employed to maximize profits and build brand equity. Participants apply business and marketing skills to conceptualize and promote fashion products, which includes merchandising in the retail environment.

    Recommended: MKTG 101 .
    Course Outcomes
    • Identify marketing opportunities for fashion commodities, from creation to final sale • Position a good or service to differentiate it from similar products in the market • Evaluate appropriate marketing tactics that best promote students’ merchandise • Build an integrated marketing plan for a fashion product or line of products


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  • MKTG 278 - Fashion Design


    5 CR

    This course provides an overview on the principles of design that inform fashion product development. Students will review textiles, the use of color, scale and proportion, social context, and which tools are used by fashion professionals to execute their work.

    Recommended: MKTG 101 .
    Course Outcomes
    • Synthesize design elements in business strategy and planning • Evaluate others’ design choices to inform and visualize new ideas • Utilize different textiles to effectively serve function in product design • Create clothing line concepts built on applied learning


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  • MKTG 290 - Marketing Activities in DECA


    1-5 CR

    Develops occupational skills through activities affiliated with National DECA. Students participate in community service projects and gain leadership, communication, and human relations experience. Chapter officers help lead the class.

    Course Outcomes
    • Compete in intercollegiate academic competitions •
    • Develop practical marketing skills through a range of extemporaneous and prepared events 
    • Establish leadership credentials through classroom activities, optional DECA conferences, and the day to day management of a rapidly growing organization 
    • Contribute to community development through outreach, business partnerships, and mentoring


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  • MKTG 292 - Marketing Internship


    1-5 CR

    After securing internship placement students gain practical experience within the marketing management industry environment which they use as preparation for work readiness. The internship should consist of 3 - 15 hours (depending on number of Credits) weekly engagement with the organization; students will also meet weekly with the instructor and discuss work activities. Variable Credit based on hours worked in internship.

    Prerequisite(s): Permission of Program Chair.

    Course Outcomes
    • Earn practical experience on the job, increase credentials, and create a work history 
    • Develop in demand marketing skills that help distinguish one from other candidates for employment 
    • Establish a professional network in the work environment 
    • Practice discipline and time management balancing work and school responsibilities 
    • Utilize interpersonal communications skills to build relationships with co-workers 


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  • MKTG 294 - Special Topics in Marketing


    1-10 CR

    Allows specialized or in-depth study of a subject related to marketing.

    Course Outcomes
    • Special topic course. Learing objectives dependent upon topic selected each quarter.


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  • MKTG 295 - Special Topics in Marketing


    1-10 CR

    Allows specialized or in-depth study of a subject related to marketing.

    Course Outcomes
    • Special topic course. Learing objectives dependent upon topic selected each quarter.


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  • MKTG 296 - Special Topics in Marketing


    1-10 CR

    Allows specialized or in-depth study of a subject related to marketing.

    Course Outcomes
    • Special topic course. Learing objectives dependent upon topic selected each quarter.


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  • MKTG 297 - Special Topics in Marketing


    1-10 CR

    Allows specialized or in-depth study of a subject related to marketing.

    Course Outcomes
    • Special topic course. Learing objectives dependent upon topic selected each quarter.


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  • MKTG 299 - Individual Studies in Marketing


    1-10 CR

    Covers directed readings, special projects, and independent study by an individual student. May be repeated for a maximum of 15 credits.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Independent study course. Learing objectives dependent upon topic selected between student and teacher.


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  • MKTG 301 - Media Planning and Buying


    5 CR

    Media continues to be central to marketing efforts, even as there is a shift from paid impressions to owned and earned activity. Students will explore the roles of media buying and media planning, tackling hands-on projects and communicating the value of different media options to clients and internal partners.

    Prerequisite(s): MKTG 101  and MKTG 102 .

    Course Outcomes
    • Construct a campaign media plan with strategic insights and recommendations
    • Determine the value of different media properties to fit the needs of a brand
    • Calculate the costs of various online and offline media placements
    • Justify and advocate an appropriate tracking and measurement approach for all media buys
    • Integrate media performance analysis to the larger brand measurement story


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  • MKTG 333 - Content Creation


    5 CR

    This course will introduce students to content marketing and digital content creation. Students will learn about the different types of digital content while developing strategies that include managing user-generated and original content, creating new content using software tools and resources, and sharing content across digital platforms.

    Course Outcomes
    • Use a variety of popular software tools to create digital images, audio/video and interactive experiences to attract, engage and build relationships with customers.
    • Organize and manage a digital content repository of original and user-generated content.
    • Create a portfolio of original, engaging, highly shareable content for a variety of popular digital platforms.
    • Evaluate content creation services and models used to create original digital content.
    • Develop a content marketing strategy that transforms business and marketing goals into meaningful content deliverables.


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  • MKTG 334 - Advertising II


    5 CR

    This advanced promotional marketing course builds on ideas explored in Advertising I, with a strong emphasis on building strategies that drive smart integrated marketing plans. Students will focus more heavily on digital storytelling, and how efforts in these new digital advertising channels resonate with consumers.

    Prerequisite(s): MKTG 234 .

    Course Outcomes
    • Create compelling brand communications through a collaborative and creative process
    • Track and optimize advertising campaigns
    • Utilize traditional and digital media in conjunction to build effective tactics
    • Evaluate campaigns to establish a framework for best practices
    • Launch a campaign for a local business and provide insights for the client


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  • MKTG 341 - Public Relations and Social Listening


    5 CR

    This promotional marketing course builds on the shift from employing mass media to having conversations with consumers. Social listening tools are employed to document how brands manage their reputations. Students will craft brand communications, measure brand equity, consider data for insights, and engage consumers across digital channels.

    Prerequisite(s): MKTG 234 .

    Course Outcomes
    • Create marketing communications to address brand issues and opportunities
    • Generate publicity for companies, individuals and non-profit organizations
    • Optimize a comprehensive public relations plan utilizing social media to build and defend your brand’s reputation 
    • Measure brand equity and ongoing engagement with consumers
    • Evaluate strategic options and commit to a public relations approach to guide campaign work


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  • MKTG 343 - Event Marketing


    5 CR

    This course connects online consumer engagement with offline promotional activities that result in purchases. Events of all types are employed to drive immediate actions and build brand equity. Students will consider consumer motivations, design event tactics, leverage unique data sets, and contribute to relationship marketing efforts with key customers.

    Prerequisite(s): MKTG 101  and MKTG 102 .

    Course Outcomes
    • Apply consumer behavior insights to help shape marketing strategies
    • Design events that successfully engage customers and results in increased brand equity
    • Evaluate the use of events to compliment larger integrated campaign work
    • Collect data and optimize event marketing efforts based on the results
    • Synchronize multiple marketing efforts with events serving as a bridge between marketing channels


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  • MKTG 434 - Branding


    5 CR

    This marketing course builds on ideas explored in Advertising I and II, expanding the promotional aspect of communicating ideas with customers to a larger brand identity building framework. Students will consider successful branding case studies, and then craft their own brand along with appropriate marketing materials in this innovative course.

    Prerequisite(s): MKTG 334 .

    Course Outcomes
    • Establish a new consumer offering that will require a brand identity for marketing purposes
    • Research customer behavior to identify needs and wants, along with the competitive landscape
    • Advocate product development choices, pricing, and distribution channels
    • Promote the new brand through various marketing communications
    • Evaluate the brand equity of the new offering and optimize as needed


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  • MKTG 461 - Marketing Research II


    5 CR

    This advanced marketing course builds on the research process introduced in MKTG 261 : Marketing Research I. Students will continue working with local businesses to identify marketing challenges, formulate research problems, design an approach to data collection, handle data sets and derive insights, and make the insights actionable to stakeholders.

    Prerequisite(s): MKTG 261 .

    Course Outcomes
    • Formulate a research problem based on client input
    • Determine which data collection methods best serve a research project
    • Connect disparate data sources to form relevant data sets that assist with problem solution
    • Employ advanced data handling to uncover patterns of consumer behavior
    • Evaluate the role of research in the larger marketing framework


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  • MKTG 462 - Data Visualization & Advanced Analytics


    5 CR

    A continuation of materials first explored in MKTG 262 : Measurement and Analytics, students will delve deeper on how analytics is maturing from static data reports to complex predictive modeling. Hands-on practice with data visualization and manipulation tools is balanced with the strategic implementation of analytics.

    Prerequisite(s): MKTG 262 .

    Course Outcomes
    • Critique marketing campaigns with an eye towards when to best use various analytic approaches 
    • Audit digital marketing implementations for optimal traffic, conversion, and return on investment 
    • Advocate marketing strategies based on patterns of measured consumer behavior 
    • Utilize data visualizations in measurement reports and analysis to effectively persuade stakeholders   
    • Construct basic predictive models with marketing data sets


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  • MKTG 492 - Capstone


    5 CR

    Credit is offered for an end-of-program project or professional internship that is aligned with the digital marketing curriculum. This course requires students to define the specific opportunity before enrolling or at the very beginning of the course with the course instructor.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Complete projects with an external organization that both utilizes learning from previous courses and demonstrates practical application of that knowledge
    • Evaluate areas of professional strengths and weaknesses with input from internal and external audiences
    • Synthesize opportunities for growth into a post-college learning plan and career development road map
    • Educate other students through class presentations on knowledge gained from their experience, and how that will provide direction with the search for full-time employment
    • Craft portfolio pieces that market the student as a professional, exceptional candidate for employment


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Mathematics

The Mathematics Program offers a concentration in mathematics so our advanced students can choose to receive an “Associate in Arts and Sciences with a Concentration in Mathematics”. To qualify for this concentration, students must have at least 20 credits in mathematics and at least two of the following: MATH 208 , MATH 238  and MATH 254 .

  
  • MATH 070 - Basic Math for the Math Avoiders


    5 CR

    Builds confidence and skills in arithmetic and pre-algebra. Students discuss symptoms of math anxiety and avoidance, as well as suggestions for overcoming them. Topics include operations with whole numbers, fractions, decimals and percentages, and elements of geometry and prealgebra. Course is graded pass/fail.

    Course Outcomes
    • Perform basic operations with integers, fractions, decimals, and percents.
    • Set up and solve basic application problems using ratios, proportions and percents.
    • Calculate perimeter, area, volumes, and angles of basic geometric shapes.
    • Solve basic linear equations with one unknown.
    • Identify and use strategies to reduce math anxiety.


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  • MATH 075 - Improving Basic Math Skills


    5 CR

    Provides an opportunity to improve math skills through an individualized program. Topics may include arithmetic, pre-algebra, and/or beginning algebra. Format includes individual and group study. Instructor provides guidance, assistance, and testing. May be repeated for a maximum of 10 credits. Not intended as a substitute for MATH 098  or MATH 099 .

    Course Outcomes
    • This course is an individualized course based on the student’s current math skills.
      Students will complete a selected number of outcomes based on their individual
      goals and needs. The outcomes for each student will be chosen from those listed for Math 070, Math 080 and/or Math 085.


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  • MATH 078 - Math Literacy


    7 CR

    This is an overview of algebra in which students build math literacy skills by exploring topics including exponents, radicals, percentages, and various equations. The course emphasizes visualization, interpretation, and communication of mathematics in context. Students learn to persevere by building strategies based on algebraic skills, numerical relationships, and attention to precision. Successful completion of this course meets the prerequisite for MATH 107  and MATH 130 .

    Prerequisite(s): MATH 070  with a passing grade or MATH 075  with a grade of B or higher, or placement by assessment.

    Course Outcomes
    • Evaluate mathematical expressions, solve formulas, and interpret the relations they represent between variables. 
    • Create linear, exponential, and quadratic models of data. 
    • Construct graphs and charts of data and algebraic models and use graphs, charts, and algebraic models to analyze real life situations and make informed decisions. 
    • Apply proportional reasoning. 
    • Explain decisions and quantitative results based on mathematical reasoning and critique the reasoning of others in context of both the problem and general real world knowledge. 


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  • MATH 080 - Elementary Algebra I


    5 CR

    First in a two-quarter sequence of basic algebra using a lecture/workshop format. Topics include lines and graphs, systems of equations, linear equations, and applications. Format includes self/group study and individual assistance. Intended for students with little or no algebra. Students must complete both MATH 080 and MATH 085  to have the equivalent of MATH 097 .

    Recommended: Basic arithmetic skills.
    Course Outcomes

     
    • Perform basic arithmetic calculations with fractions, decimals, percents.
    • Add, subtract, multiply and divide real numbers (signed numbers).
    • Solve linear equations.
    • Set-up and solve application problems using linear equations.
    • Create graphs of linear relationships and extract information from graphs.
    • Solve linear systems in two variables using graphing and algebraic methods.


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  • MATH 084 - Learning Strategies for Math Success


    3 CR

    Through small group interactions and tutoring, MATH 084 builds confidence in students who have struggled trying to learn mathematics. MATH 084 facilitates the understanding of math concepts, learning effective study skills, and overcoming math anxiety/avoidance. MATH 084 students must be simultaneously enrolled in a mathematics course numbered below 100.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Recognize how their attitude toward math affects their learning.
    • Identify defeating / negative thinking and overcome these with empowering thoughts.
    • Confidently exchange math knowledge as a productive member of math learning community in a small group setting.
    • Identify the combination of study techniques and test taking strategies that they need to be successful in math classes.


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  • MATH 085 - Elementary Algebra II


    5 CR

    Second in a two-quarter sequence of basic algebra using a lecture/workshop format. Topics include exponents, polynomials, quadratic equations, rational expressions, and radicals. Students must complete both MATH 080  (or equivalent) and MATH 085 to have the equivalent of MATH 097 .

    Prerequisite(s): MATH 080  or permission of instructor.

    Course Outcomes
    • Simplify polynomial expressions, rational expression and expressions involving the properties of exponents and radicals.
    • Solve linear, quadratic, rational and radical equations.
    • Set-up and solve application problems using quadratic and rational equations.
    • Find the equation of a line and interpret slope in context.


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  • MATH 093 - Algebra Review


    1-5 CR

    Allows students to review some portion of MATH 097 , MATH 098 , and MATH 099  algebra courses. Students meet with the instructor to develop specific objectives. The course is taught using interactive software.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • This course is an individualized course based on the student’s current needs. Students will complete a selected number of topics from Academic Systems interactive software based on their individual goals and needs. The outcomes for each student will be chosen from those listed for Math 070, Math 097, Math 098 and/or Math 099.


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  • MATH 094 - Special Topics in Developmental Math


    1-5 CR

    Covers additional topics in mathematics. Topics are announced in the class schedule.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


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  • MATH 097 - Introductory Algebra I


    5 CR

    Introduces basic algebra skills for students with little or no background. Topics include signed numbers and perimeter, area, and volume of basic geometric figures. Introduces algebraic expressions, linear equations, integer exponents, polynomial arithmetic, factoring, radicals, and graphing, as well as applications and model building.

    Recommended: Basic arithmetic skills.
    Course Outcomes
    • Perform basic arithmetic calculations with fractions, decimals, percents, and signed numbers.
    • Transform and interpret algebraic expressions using polynomial operations and properties of exponents.
    • Create graphs of linear relationships and extract information from graphs.
    • Solve linear and quadratic equations.
    • Compute familiar geometric quantities in the contexts of linear and quadratic equations and introductory modeling.


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  • MATH 098 - Essentials of Intermediate Algebra


    5 CR

    Reviews and expands MATH 097  topics for students with some algebra background. Topics include equations of lines, quadratic equations and parabolas, rational exponents, elementary exponential equations, and elementary rational expressions and equations. Students practice model building and analysis of graphical and numerical data.

    Prerequisite(s): Placement by assessment, or MATH 085  or MATH 097  with a C- or better.

    Course Outcomes
    • Transform and interpret algebraic expressions using polynomial and rational operations and properties of exponents and radicals.
    • Solve linear, quadratic, rational, and radical equations.
    • Create graphs of linear and quadratic relationships and extract information from such graphs.
    • Solve linear systems, quadratics, direct and inverse variation, proportions, and radicals in context.
    • Analyze and model relationships in the contexts of linear and quadratic equations, distance, and geometry.


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  • MATH 099 - Intermediate Algebra


    5 CR

    Expands algebra skills through an axiomatic approach. Students work with mathematical systems, solution of equations, inequalities, functions, exponents and logarithms, and coordinate systems. This course is similar to second-year high-school algebra.

    Prerequisite(s): Placement by assessment, or MATH 098  with a C or better.

    Course Outcomes
    • Construct functions and use graphs to both model and interpret data as well as solve practical problems in various applications.
    • Construct functions and use equations to model and algebraically solve practical problems in various applications.
    • Use numeric data in tabular form to explore relationships between different quantities in practical applications.
    • Use appropriate algebraic techniques to simplify expressions or solve equations.
    • Use appropriate mathematical notation to express specific ideas and relationships among quantities.
    • Use appropriate technology to visualize functions (e.g., graphing calculator).


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  • MATH& 107 - Math in Society


    5 CR

    Applies mathematics to contemporary issues. Topics include networks, scheduling, data analysis, and may also include voting methods, linear programming, game theory, growth and decay, or fair division problems. Designed for liberal arts students. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Prerequisite(s): Placement by assessment or MATH 098  with a C or better, or MATH 078  with a C or better.

    Course Outcomes
    • Use proportions and ratios to interpret and compare quantities and use these relationships to analyze problems in context.
    • Apply relevant formulas and perform calculations pertaining to personal finance.
    • Calculate and interpret probabilities in context.
    • Obtain, display, and analyze data to make informed decisions.
    • Analyze scenarios to determine if they describe linear or exponential growth and apply these models in context.
    • Recognize, categorize and apply methods of discrete mathematics for decision making in personal, business, and societal contexts.
     


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  • MATH 130 - Introduction to Statistics


    5 CR

    Emphasis on gathering and interpreting data. Material has applications in the medical fields, as well as the Social Sciences. Note: Fulfills the quantitative or symbolic reasoning course at BC.

    Prerequisite(s): Placement by assessment or MATH 098  with a C or better, or MATH 078  with a C or better.

    Course Outcomes
    • Appropriately display data, describe data with numerical summaries, and use correct vocabulary to describe patterns and trends. Identify and describe sampling methods, types of observations studies, and experiments as well as types of bias.
    • Choose and perform the correct calculations for situations involving probabilities from discrete and continuous distributions, confidence intervals, and hypothesis tests.
    • Interpret results and clearly state conclusions
     


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  • MATH& 131 - Math for Elementary Education I


    5 CR

    Study of problem solving strategies, number theory and numeration related to topics taught at the K-8 level. Includes analysis of learning difficulties and teaching strategies for these concepts. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Prerequisite(s): Placement by assessment, or MATH 099  with a C or better.

    Course Outcomes
    • Use problem-solving models and apply them to concepts introduced throughout the course.
    • Explain the structure of the real number system and how this structure relates to learning mathematics.
    • Use various algorithms and mental computations to solve problems dealing with whole numbers, fractions, decimals, ratios, proportions, and percentages.
    • Apply basic number theory concepts.
    • Perform operations in different bases. Perform basic function operations, including identifying the domain and range of a function from its graph.


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  • MATH& 132 - Math for Elementary Education II


    5 CR

    Study of basic probability and statistics, geometry and measurement, and the real number system related to topics taught at the K-8 level. Includes analysis of learning difficulties and teaching strategies for these concepts. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Prerequisite(s): Placement by assessment, MATH 099  with a C or better, or MATH 131  with a C or better.

    Course Outcomes
    • Apply problem-solving counting techniques.
    • Apply concepts of statistics to gather appropriate data, organize information in charts or graphs, and interpret information from displays of data.
    • Apply probability techniques of experimentation and simulation to make hypotheses, test conjectures, and refine theories.
    • Apply standard and non-standard measurement skills to geometric concepts in two and three dimensions.
    • Use basic geometry to solve real world applications. Perform unit conversions in and between the Metric system and US customary units.


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  • MATH 138 - College Algebra for Business & Social Science


    5 CR

    Examines graphs, non- trigonometric elementary functions, systems of equations and inequalities, and probability, emphasizing uses in business and social science. Either MATH 141  or MATH 138 may be taken for credit, not both. MATH 138 is required before taking MATH 148 . Note: Fulfills quantitative or symbolic reasoning course requirement at BC.

    Prerequisite(s): Placement by assessment, or MATH 099  with a B- or better.

    Course Outcomes
    After successful completion of Math 138, the student will be able to 1) Compose, and add, subtract, multiply, and divide functions represented as graphs, tables, and formulas. 2) Analyze and apply linear, quadratic, polynomial, rational, exponential, and logarithmic functions. 3) Setup, solve, and analyze significant applied problems selected from systems of linear equations, or finance mathematics, or linear programming. 4) Apply tools and techniques of introductory probability and statistics selected from the following list: sets, Venn diagrams, tree diagrams, the multiplication principle, permutations, combinations, measures of central tendency, measures of variation, histograms, and boxplots.


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  • MATH& 141 - Precalculus I


    5 CR

    Emphasizes graphs and polynomial functions. Other topics include the theory of equations and rational, exponential, inverse, and logarithmic functions. Either MATH& 141 or MATH 138  may be taken for credit, not both. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Prerequisite(s): Placement by assessment or MATH 099  with a B- or better.

    Course Outcomes
    .
    • Perform operations on algebraic expressions.
    • Recognize, evaluate, graph, and transform functions, inverse functions, and circles.
    • Perform operations with functions, including composition.
    • Find rational and complex zeros of polynomials using the theory of polynomial equations.
    • Solve equations, inequalities, and systems of linear equations.
    • Solve application problems.


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  • MATH& 142 - Precalculus II


    5 CR

    Prepares students for the MATH 151 /MATH 152 /MATH 153  calculus sequence. Students work intensively with functional trigonometry, polar coordinates, translation and rotation of axes, plane analytic geometry, lines and planes in space, and non-linear systems. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Prerequisite(s): Placement by assessment, or MATH 141  with a C- or better.

    Course Outcomes
    • Evaluate, analyze and graph trigonometric and inverse trigonometric functions.
    • Solve trigonometric equations and non-linear systems of equations.
    • Verify trigonometric identities and simplify trigonometric expressions.
    • Analyze and graph conic sections and parametric equations.
    • Evaluate, analyze and graph functions expressed in polar coordinates.
    • Perform operations on vectors, including the dot product.
    • Solve application problems.
     


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  • MATH& 148 - Business Calculus


    5 CR

    Surveys differential and integral calculus, emphasizing uses in business and social science. Intended for students who wish only a brief course in calculus. Either MATH 151  or MATH& 148 may be taken for credit, not both. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Prerequisite(s): Placement by assessment or MATH 138  with a C- or better.

    Course Outcomes
    • Use the product, quotient and chain rules to differentiate simple algebraic, exponential and logarithmic functions.
    • Construct equations for tangent lines and find average and instantaneous rates of change from symbolic, graphical and numerical information.
    • Apply the concepts, techniques and vocabulary of limits, continuity and first and second derivatives to solve problems in contexts such as marginal analysis, product elasticity, related rates, exponential growth/decay and optimization.
    • Use simple substitutions, integration by parts and tables to determine antiderivatives of simple algebraic and exponential functions.
    • Determine the values (exact or approximate, as appropriate) of definite integrals using the Fundamental Theorem of Calculus and areas.
    • Apply the ideas of definite and indefinite integrals to solve problems in contexts such as total change/accumulation, consumer and producer surplus, exponential growth and decay, etc.
    • Determine appropriate units for definite integrals and derivatives.
    • Calculate partial derivatives of simple functions of two variables, and apply them to solve optimization problems, compute marginal productivity, and interpret three-dimensional graphics.


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  • MATH& 151 - Calculus I


    5 CR

    Introduces the concepts of limits, derivatives, and integrals. Topics include techniques and applications of derivatives of algebraic and transcendental functions. Students begin working with antiderivatives. Either MATH& 151 or MATH 148  may be taken for credit, not both. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Prerequisite(s): Placement by assessment or MATH 142  with a C- or better, or Advanced Placement score of 2 or higher on AB or BC exam.

    Course Outcomes
    • Calculate limits of functions using graphs, numerical data, and analytically.
    • Define the derivative of a function and explain what that means in graphical and applied contexts.
    • Use the general differentiation rules to calculate derivatives of polynomial, rational and common transcendental functions and combinations of those functions.
    • Apply the ideas and techniques of derivatives to solve problems of maximum/minimum and rates of change.
    • Use derivatives to describe the shapes of graphs of functions.


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  • MATH& 152 - Calculus II


    5 CR

    Continues the study of integration, emphasizing applications and special techniques. Students work with algebraic and transcendental functions. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Recommended: MATH 151 .
    Course Outcomes
    • Explain what a definite integral represents both geometrically and formally.
    • Model and use the ideas of integration to solve applied problems.
    • Apply the Fundamental Theorem of Calculus to evaluate definite integrals.
    • Select and apply integration techniques to calculate antiderivatives of functions.
    • Model position/velocity/acceleration and exponential growth/decay problems with differential equations and to solve those differential equations.
    • Implement numerical methods to approximate the values of definite integrals.


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  • MATH& 153 - Calculus III


    5 CR

    Emphasizes the study of infinite sequences and series including power series. Topics include plane analytic geometry, graphing in polar coordinates, and an introduction to vectors. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Recommended: MATH 152 .
    Course Outcomes

    • Calculate and apply derivatives and integrals in the contexts of polar coordinates and parametric equations coordinates.

    • Explain the meaning of the convergence and divergence of sequences and series.

    • Determine the convergence or divergence of numerical series by applying a variety of convergence tests.

    • Determine power series for common functions.
    • Apply vector operations in two and three dimensions.


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  • MATH 194 - Special Topics in MATH


    1-5 CR

    Covers supplementary, contemporary, or focused topics related to mathematics. Topics are announced in the class schedule.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


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  • MATH 195 - Special Topics in MATH


    1-5 CR

    Covers supplementary, contemporary, or focused topics related to mathematics. Topics are announced in the class schedule.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


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  • MATH 196 - Special Topics in MATH


    1-5 CR

    Covers supplementary, contemporary, or focused topics related to mathematics. Topics are announced in the class schedule.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


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  • MATH 197 - Special Topics in MATH


    1-5 CR

    Covers supplementary, contemporary, or focused topics related to mathematics. Topics are announced in the class schedule.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Special topics course. Outcomes dependent upon selected topic each quarter.


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  • MATH 199 - Individual Studies in Mathematics


    1-5 CR

    Allows directed readings or independent problem solving projects as arranged with an instructor. Primarily intended for students who have completed MATH 126, MATH 153  or MATH 208  and/or MATH 238 . May be repeated for a maximum of 15 credits.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Individual study course. Outcomes dependent upon selected topic between student and teacher.


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  • MATH 208 - Introduction to Linear Algebra


    5 CR

    Introduces the vocabulary, algebra, and geometry of vector spaces in “R” and function spaces. Students use matrix methods and vectors to explore systems of linear equations and transformations. Also presents elementary theory of eigenvalues. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Recommended: MATH 153 .
    Course Outcomes
    • Use matrix methods to set up, solve, and analyze linear systems for applied and general situations.
    • Describe and solve problems using the ideas, properties, and vocabulary of vector spaces (e.g linear combinations, span, subspaces, linear independence, basis and a change of basis, dimension, orthogonality).
    • Identify linear transformations using properties of linearity, convert linear transformations to matrix form, compute and analyze eigenvalues, and describe the related transformation spaces (including null space and range).


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  • MATH 238 - Differential Equations


    5 CR

    Uses tools from algebra and calculus in solving first- and second-order linear differential equations. Students focus on applying differential equations in modeling physical situations, and using power series methods and numerical techniques when explicit solutions are unavailable. May include work with Laplace Transforms and systems of differential equations. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Recommended: MATH 153 .
    Course Outcomes
    • Solve linear and non-linear first order ordinary differential equations.
    • Solve second order linear ordinary differential equations.
    • Apply ordinary differential equations to model physical situations and interpret solutions.
    • Apply numerical and graphical techniques to analyze solutions to ordinary differential equations.


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  • MATH 240 - Scientific Computation


    5 CR

    Introduction to numerical methods used to solve problems in the sciences and engineering. Students will use software to solve problems and communicate the results of calculations. Awareness of appropriate software tools to help analyze a physical problem and the limitations and strengths of these tools will be emphasized.

    Recommended: MATH 238 .
    Prerequisite(s): MATH 208 .

    Course Outcomes
    • Write and document effective Matlab or Scilab scripts involving logical and iterative flow control and file input and output.
    • Use Matlab or Scilab to write efficient commands to manipulate data and implement numerical solution algorithms.
    • Produce effective plots of numerical data using Matlab or Scilab.
    • Explain the consequences of finite precision and the inherent limits of the numerical methods considered.
    • Select appropriate numerical methods to apply to various types of problems in engineering and science.
    • Demonstrate they understand the mathematics concepts underlying the numerical methods considered.
    • Demonstrate understanding and implementation of numerical solution algorithms applied to the following classes of problems:
      • Finding roots of equations.
      • Solving systems of algebraic equations.
      • Curve fitting.
      • Interpolation.
      • Numerical differentiation of data and functions.
      • Numerical integration of data and functions.
      • Solutions of ordinary differential equations including Initial value problems, Boundary value problems and Systems of equations.
      • Other numerical methods or classes of problems as chosen by the instructor.


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  • MATH& 254 - Calculus IV


    5 CR

    Extends the concepts of calculus to vector-valued functions and functions of several variables. Partial derivatives are included. Note: Fulfills the quantitative or symbolic reasoning course requirement at BC.

    Recommended: MATH 152 .
    Course Outcomes
    • To visualize, plot and interpret
      • Points
      • Lines
      • Vectors
      • Curves
      • Surfaces in 3D

    To translate among rectangular, cylindrical and spherical coordinate systems and state some advantages and disadvantages of each system To perform basic vector operations and apply these operations To interpret the fundamental ideas of rates of change and accumulation for curves in higher dimensions: Tangent vectors Arc length Curvature
    To interpret the fundamental ideas of rates of change and accumulation for surfaces in higher dimensions: Directional derivatives Tangent planes Max/min applications Volumes & surface areas


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  • MATH 255 - Vector Calculus


    5 CR

    Course topics include multiple integration, line and surface integrals and the theorems of Green, Gauss and Stokes with applications. Related topics such as conservative vector fields, change of variables in special coordinate systems, the higher-dimensional Taylor’s Theorem and constrained optimization will be considered.

    Prerequisite(s): Multivariable Calculus (MATH 254 ).

    Course Outcomes
    • Demonstrate they understand the basic integration and differentiation theory for functions of several variables.
    • Perform calculations relating to double and triple integrals in cartesian, polar, cylindrical and spherical coordinates.
    • Demonstrate the ability to visualize vector fields in various dimensions.
    • Explain the basic theory of line and surface integrals and the theorems of Green, Stokes and Gauss.
    • Perform basic calculations relating to line and surface integrals and apply the theorems of Green, Stokes and Gauss.
    • Demonstrate understanding of basic applications of these additional topics.


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  • MATH 270 - Probability and Statistical Models


    5 CR

    The fundamentals of probability-based statistics with a focus on data-based problem solving. Introduces probability axioms and principles of randomness to model and evaluate samples from discrete, continuous, univariate, and multivariate distributions. Varying statistical techniques (with use of software such as MATLAB or R) will be included.

    Recommended: MATH 153 .
    Prerequisite(s): MATH 152  with a B- or better.

    Course Outcomes
    - Model real world problems by an appropriate probability distribution. - Calculate probabilities using appropriate distributions, theorems, diagrams, or software tools. - Formulate, fit, and apply appropriate statistical models. Assess and improve the


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  • MATH 299 - Individual Studies in Mathematics


    1-5 CR

    Allows directed readings or independent problem solving projects as arranged with an instructor. Primarily intended for students who have completed MATH 126, MATH 153  or MATH 208  and/or MATH 238 . May be repeated for a maximum of 15 credits.

    Prerequisite(s): Permission of instructor.

    Course Outcomes
    • Individual study course. Outcomes dependent upon selected topic between student and teacher.


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  • MATH 301 - Discrete Mathematics


    5 CR

    This class introduces basic discrete structures in mathematics, computer science and engineering fields. Topics include elementary logic, set theory, mathematical proof, relations, combinatorics, induction, recursion, sequence and recurrence, trees, graph theory.

    Prerequisite(s): MATH 208  with a C or better or entry code.

    Course Outcomes
    • Evaluate, interpret, and reduce statements presented in Boolean logic and natural language.  Apply truth tables and the rules of propositional and predicate calculus. 
    • Formulate and solve discrete mathematics problems involving permutations and combinations of a set, recursion, and other fundamental enumeration principles (including recursion). 
    • Construct proofs throughout the course using direct proof, proof by contraposition, proof by contradiction, proof by cases, and mathematical induction. 
    • Apply (and analyze) algorithms and use definitions to solve problems and prove statements in elementary number theory and graph theory.


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  • MATH 341 - Applied Statistical Methods I


    5 CR

    This class covers probability theory and applications including trees and Venn diagrams, conditional probability, contingency tables, independence and Bayes theorem. It will cover random variables and sampling distributions (binomial, Poisson, normal, exponential, geometric and hypergeometric ) and their use in confidence intervals and hypothesis testing such as t-tests, z-tests, one and two sample mean and proportions, chi-squared; ANOVA. The focus will be on real world examples from a variety of sources and using statistical software such as Excel, Minitab, SAS or R. Students should expect to produce reports and presentations.

    Prerequisite(s): BA 240  and admission into Data Analytics program, or permission of the instructor.

    Course Outcomes
    Formulate a real world problem into the appropriate statistical model Calculate probabilities using the appropriate rule, table or diagram Classify the sampling distributions and calculate probabilities Choose appropriate calculations for a confidence interval or a hypothesis test Perform calculations with and without technological tools Perform appropriate ANOVA model Interpret results and clearly state conclusions in reports and presentations with close attention to detail


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