Courses

MKTG 135 - Principles of Retailing

• Explain how the economy, demographic changes, and legislation affect the retail merchandise mix.
• Name and describe factors affecting the consumer’s purchase decision.
• Explain the structure and functions of various types of retail firms including stores, direct retail marketing, e-retailing, and international retailing.
• Describe appropriate retail locations based on trading area research.
• Create a store layout and design.
• Describe market segmentation and define a target market.
• Explain the planning phase and selection process of the merchandise mix.
• Calculate merchandise prices for profitable store or web-based operations.
• Analyze income statements to identify problem areas.
• Create and explain strategies for successful retail promotion.

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MKTG 190 - Introduction to DECA

• Describe core leadership concepts
• Compare requirements and rules for all DECA events
• Select competitive events and appropriate topics for competition
• Utilize organizational and speaking skills with both prepared and extemporaneous opportunities

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MKTG 199 - Individual Studies in Marketing

• Independent study course. Learing objectives dependent upon topic selected between student and teacher.

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MKTG 200 - International Marketing

• Summarize the ways global trade and cultural differences have shaped international marketing
• Articulate how an increasingly open global economy will impact marketing strategies and technologies
• Incorporate marketing environment variables into short-term and long-term planning
• Evaluate global marketing campaigns, appraising which strategies and tactics were most successful
• Collaborate with other students to develop a global integrated marketing plan
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

• Cultural Diversity
• Self-Assessment/Life Goals

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MKTG 201 - Product Development in the Marketing Process

• Conduct primary and secondary research to establish a foundation for new product ideas
• Analyze the competitive landscape and identify market opportunities
• Lead a collaborative ideation process
• Evaluate alternative approaches to product development with their respective benefits and consequences
• Establish a viable project management structure

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MKTG 202 - Prototyping and Pricing Concerns

• Establish a plan of action on how product development ideas should be executed in early prototypes
• Build mockups and models to pinpoint areas of concern or new opportunities
• Assess an appropriate cost of goods based on insights derived from research
• Evaluate the financial feasibility of launching a new product
• Recommend appropriate next steps in the implementation of a new product line

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MKTG 203 - Manufacturing and Distribution

• Recommend manufacturing solutions based on product research
• Manage expectations and ongoing relationships with various construction, delivery, and retail partners
• Assess the effectiveness of marketing operational choices to ensure security, cost-effectiveness, and overall customer satisfaction
• Evaluate global marketing options and the impact that has on brand equity

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MKTG 204 - Fundraising and Financing in the Era of Digital

• Evaluate funding options for the launch of a new product
• Utilize digital tools to generate income directly and through earned impressions
• Characterize financial responsibilities, obligations and ownership issues with the larger business concerns of a start-up company
• Persuade industry professionals to support or fund a financial plan of action in a mock presentation

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MKTG 205 - Product Innovation & Continued Growth

• Identify target markets and audiences for the product’s promotional efforts
• Develop a substantive marketing plan that meets industry standards
• Implement a variety of sales options, including the use of a sales force, contract sales, and direct sales
• Utilize relationship marketing to continue brand growth beyond the product launch

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MKTG 211 - Multicultural Marketing

• Summarize the ways that diverse cultural groups in the US consume products and engage with marketing messages
• Consider how the explosion of hyper-localized content and rich data sets about consumer audiences present opportunities and challenges around profiling and assumptions
• Collaborate with other students to develop a multicultural integrated marketing plan, with an appropriate strategy and culturally sensitive tactics
• Evaluate how marketing efforts can contribute to community building and creating alliances between brands and disenfranchised consumers
• Collaborate with other students to develop a global integrated marketing plan
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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MKTG 234 - Advertising I

• Collaborate with other students to build an integrated marketing plan that leans heavily on advertising strategy and tactics
• Employ TV, print, radio, out-of-home, email, online video, search, display, mobile and social media to connect with large audiences
• Design a creative brief that translates strategy into visual design and copy guidelines
• Craft a media plan that allocates dollars to the most appropriate media platforms
• Increase brand equity through calculated strategic choices
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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MKTG 241 - Search Engine Strategy

• Implement a search engine marketing (SEM) plan, utilizing popular search engine marketing tools
• Create a search engine optimization (SEO) strategy
• Benchmark both organic and paid search efforts
• Optimize current campaigns based on results, evolving the strategy to maximize your budget and deliver results
• Collaborate with other students to integrate search into a larger digital marketing plan
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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MKTG 242 - Social Media Strategy

• Evaluate social media campaigns, identifying successful marketing strategies and tactics
• Develop a comprehensive digital strategy that incorporates major social media platforms
• Execute a media plan for paid efforts within social channels
• Create original content for social media to supplement the advertising strategy
• Collaborate with other students to develop a comprehensive social media campaign
• Measure advertising and content marketing efforts that demonstrate timeliness and attention to detail

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MKTG 243 - Mobile Marketing Strategy

• Collaborate with other students to develop a mobile advertising campaign with an appropriate media plan
• Craft mobile marketing strategies to assist with brand building and direct marketing efforts
• Employ mobile tactics within a larger customer relationship management (CRM) strategy
• Implement localized marketing tactics using location-based services (LBS) development
• Benchmark both mobile advertising and marketing efforts
• Explore mobile commerce as a complimentary and stand-alone retail channel
• Measure advertising and content marketing efforts
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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MKTG 244 - Online Video and TV Strategy

• Evaluate online video campaigns, identifying successful marketing strategies and tactics
• Collaborate with other students to develop an integrated marketing plan that incorporates major online video and television platforms
• Execute a media plan for paid efforts using video channels
• Create original content for television and online video to supplement the larger advertising strategy
• Measure advertising and content marketing efforts
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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MKTG 245 - Display Media Strategy

• Implement a display media strategy, utilizing a media plan to outline purchases
• Benchmark display media efforts to guide future strategies
• Optimize current campaigns based on results, evolving the strategy to maximize your budget and deliver results
• Integrate display media into a larger digital marketing plan
• Collaborate with other students to develop an integrated marketing plan that incorporates display media
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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MKTG 255 - Relationship Marketing

• Articulate the concept of big data, how it impacts marketing efforts, and its relationship to larger business concerns
• Discuss how the ongoing revolution of consumers driving conversations with businesses affects data collection and segmentation
• Evaluate the effectiveness of loyalty programs and decision tree strategies at winning and keeping customers
• Balance ethical guidelines for data capture and usage with the need for operational efficiencies
• Predict future states of social media interaction and measurability to guide long-term marketing strategy
• Collaborate with other students to develop an integrated plan that emphasizes relationship marketing
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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MKTG 261 - Marketing Research I

• State a business research question that can be answered during this academic quarter
• Employ both primary and secondary research to gather data for the business problem
• Explore data sources appropriate for marketing research, and balancing costs and time associated with each to their relative value
• Optimize future marketing campaign efforts based on research findings
• Present findings to stakeholders and explain how they shape larger business concerns

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MKTG 262 - Measurement and Analytics

MKTG 241, or

MKTG 242, or 

BUSIT 103, or 

ISIT 331 

Course Outcomes

• Establish key performance indicators for various types of marketing campaigns and preliminary marketing research efforts
• Set up digital marketing tags and other marketing technologies to collect meaningful data sets
• Articulate choices on whether it is better to employ reporting or analytics for different marketing projects based on time and cost considerations
• Produce data visualizations that effectively communicate learnings from marketing campaign data analysis
• Optimize future marketing campaign efforts based on measurement and analytics
• Present findings to stakeholders and explain how they shape larger business concerns

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MKTG 271 - Consumer Behavior

• Explore how psychology is a fundamental building block in the field of marketing 
• Consider differences between segments of the population, and the impact on consumer targeting efforts 
• Apply consumer behavior concepts to the design of marketing strategy 
• Evaluate successful and ineffective campaign executions based on appeals to targeted consumers

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MKTG 276 - Chinese Business Culture and Consumer Behavior

• Apply key concepts about Chinese business behavior and how it impacts future success
• Demonstrate empathy and adaptation to different audiences in a business situation
• Critique and evaluate case studies, to demonstrate knowledge of cultural nuances
• Synthesize cultural knowledge into business plans and strategies
   

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MKTG 277 - Fashion Marketing and Merchandising

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MKTG 278 - Fashion Design

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MKTG 288 - User Experience and Usability

• Consider the intersection of customer journey mapping to user experience
• Apply design principles to improve site navigation and find relevant information
• Utilize testing to gather evidence that informs future optimization
• Implement brand guidelines to support building brand equity through website improvements
• Consider the interplay of site design with search engine optimization
• Use site design enhancements to capture conversions used as key performance indicators

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MKTG 290 - DECA Practicum

• Compete in intercollegiate academic competitions 
• Develop practical marketing skills through a range of extemporaneous and prepared events 
• Establish leadership credentials through classroom activities, optional DECA conferences, and the day to day management of a rapidly growing organization 
• Contribute to community development through outreach, business partnerships, and mentoring

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MKTG 291 - DECA Leadership

• Demonstrate leadership abilities
• Spearhead community development through outreach, business partnerships, and mentoring
• Manage operational elements of the DECA team to facilitate academic competition
• Master advanced business and marketing skills through role plays and other team activities

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MKTG 292 - Marketing Internship

• Earn practical experience on the job, increase credentials, and create a work history 
• Develop in demand marketing skills that help distinguish one from other candidates for employment 
• Establish a professional network in the work environment 
• Practice discipline and time management balancing work and school responsibilities 
• Utilize interpersonal communications skills to build relationships with co-workers 

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MKTG 294 - Special Topics in Marketing

• Special topic course. Learing objectives dependent upon topic selected each quarter.

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MKTG 299 - Individual Studies in Marketing

• Independent study course. Learing objectives dependent upon topic selected between student and teacher.

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MKTG 301 - Media Planning and Buying

• Collaborate with other students to develop a campaign media plan with strategic insights and recommendations
• Determine the value of different media properties to fit the needs of a brand
• Calculate the costs of various online and offline media placements
• Justify and advocate an appropriate tracking and measurement approach for all media buys
• Integrate media performance analysis to the larger brand measurement story
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in Media Planning and Buying

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MKTG 333 - Content Marketing

• Use a variety of popular software tools to create digital images, audio/video and interactive experiences to attract, engage and build relationships with customers.
• Create a portfolio of original, engaging, highly shareable content for a variety of popular digital platforms.
• Evaluate content creation services and models used to create original digital content.
• Collaborate with other students to develop a content marketing strategy that transforms business and marketing goals into meaningful content deliverables.
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail

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MKTG 334 - Advertising II

• Create compelling brand communications through a collaborative and creative process,

• Track and optimize advertising campaigns,
• Utilize traditional and digital media in conjunction to build effective tactics,
• Evaluate campaigns to establish a framework for best practices,
• Collaborate with other students to launch a campaign for a local business and provide insights for the client,
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in advertising.

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MKTG 341 - Public Relations and Social Listening

• Collaborate with other students to create marketing communications to address brand issues and opportunities,
• Generate publicity for companies, individuals and non-profit organizations,
• Optimize a comprehensive public relations plan utilizing social media to build and defend your brand’s reputation,
• Measure brand equity and ongoing engagement with consumers,
• Evaluate strategic options and commit to a public relations approach to guide campaign work,
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in public relations and media listening.

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MKTG 343 - Event Marketing

• Collaborate with other students to develop event marketing campaigns and tactics
• Apply consumer behavior insights to help shape promotional marketing strategies
• Design events that successfully engage customers and result in increased brand equity
• Evaluate the use of events to complement larger integrated campaign work
• Collect data and optimize event marketing efforts based on the results
• Synchronize multiple marketing efforts with events serving as a bridge between marketing channels
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in event marketing.

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MKTG 434 - Branding

• Collaborate with other students to establish a new consumer offering that will require a brand identity for marketing purposes,

• Research customer behavior to identify needs and wants, along with the competitive landscape,
• Advocate product development choices, pricing, and distribution channels,
• Promote the new brand through various marketing communications,
• Evaluate the brand equity of the new offering and optimize as needed,
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail on the topic of branding.

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MKTG 461 - Marketing Research II

• Formulate a research problem based on client input,
• Determine which data collection methods best serve a research project,
• Connect disparate data sources to form relevant data sets that assist with problem solution,
• Employ advanced data handling to uncover patterns of consumer behavior,
• Evaluate the role of research in the larger marketing framework,
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in the topic of marketing research.

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MKTG 462 - Data Visualization & Advanced Analytics

• Collaborate with other students to develop data solutions,

• Critique marketing campaigns with an eye toward when to best use various analytic approaches,
• Audit digital marketing implementations for optimal traffic, conversion, and return on investment,
• Advocate marketing strategies based on patterns of measured consumer behavior,
• Utilize data visualizations in measurement reports and analysis to effectively persuade stakeholders, 
• Construct basic predictive models with marketing data sets,
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail on the topic of data visualization and advanced analytics.

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MKTG 481 - Capstone I

• Consult for and collaborate with an external organization,

• Apply learning from previous courses to serve the needs of the client,
• Conduct research and distill ideas to build a case for moving forward with the plan,
• Persuade department faculty to adopt the plan for the capstone project,
• Complete sufficient work on the project to advance to the second class in the series,
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in the topic chosen for this Capstone.

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MKTG 482 - Capstone II

• Maintain an ongoing relationship with the external organization serving as a client for the project,

• Establish project deliverables to serve the larger project needs,
• Apply learning from previous courses to complete client work,
• Assess progress and optimize marketing tactics based on results,
• Complete sufficient work on the project to advance to the third class in the series,
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail in the topic chosen for this Capstone.

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MKTG 483 - Capstone III

• Deliver a completed project to the external organization serving as a client for the project.
• Share learnings with a diverse audience of client(s), faculty, department advisory board, and peers.
• Articulate possible next steps to build on project learnings.
• Connect learnings from the capstone project to career planning and personal branding.

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MKTG 492 - Capstone

• Consult for and collaborate with an external organization
• Apply learning from previous courses to serve the needs of the client
• Conduct research and distill ideas to build a case for moving forward with the plan
• Create written and oral presentations for key stakeholders that demonstrate timeliness and attention to detail
• Persuade department faculty to adopt the plan for the capstone project

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MATH 70 - Mastering Arithmetic and Prealgebra

• Perform basic operations with integers, fractions, decimals, and percents.
• Set up and solve basic application problems using ratios, proportions and percents.
• Calculate perimeter, area, volumes, and angles of basic geometric shapes.
• Solve basic linear equations with one unknown.
• Identify and use strategies to reduce math anxiety.

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MATH 75 - Improving Arithmetic and Prealgebra Skills

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MATH 76 - Prealgebra

1. Perform operations with integers, fractions, decimals, and percents.
2. Set up and solve application problems using ratios, proportions, percents, and linear equations with one unknown.
3. Identify units of measure and make conversions between units
4. Calculate perimeter, area, volumes, and angles of basic geometric shapes.
5. Plot points on a coordinate plane and interpret graphs.

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MATH 78 - Math Literacy

• Evaluate mathematical expressions, solve formulas, and interpret the relations they represent between variables. 
• Create linear, exponential, and quadratic models of data. 
• Construct graphs and charts of data and algebraic models and use graphs, charts, and algebraic models to analyze real-life situations and make informed decisions. 
• Apply proportional reasoning. 
• Explain decisions and quantitative results based on mathematical reasoning and critique the reasoning of others in the context of both the problem and general real-world knowledge. 

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MATH 84 - Learning Strategies for Math Success

• Recognize how their attitude toward math affects their learning.
• Identify defeating / negative thinking and overcome these with empowering thoughts.
• Confidently exchange math knowledge as a productive member of math learning community in a small group setting.
• Identify the combination of study techniques and test taking strategies that they need to be successful in math classes.

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MATH 87 - Math in Society Corequisite

In addition to prerequisite knowledge and skills for academic success, this course will also support learning of the concurrent course content. 

 

Prerequisite(s): This course must be taken concurrently with MATH 107 . The prerequisite is MATH 76  with a B or better or equivalent placement.

Course Outcomes

• Perform operations and appropriate rounding with integers, fractions, decimals, percents, exponents and scientific notation.  

• Solve and graph linear equations. Create and analyze the slope intercept form of the line.  

• Set up and analyze application problems involving proportions, percents and lines.  

• Identify and convert units of measure. 

• Identify and use applicable technology.

• Identify the combination of study techniques and test-taking strategies to be successful in math classes. 

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MATH 89 - Introduction to Statistics Corequisite

In addition to prerequisite knowledge and skills for academic success, this course will also support learning of the concurrent course content. 

Prerequisite(s): This course must be taken concurrently with MATH 130 . Placement by assessment or MATH 76  with a B or better. 

Course Outcomes

• Perform operations and appropriate rounding with integers, fractions, decimals, percents, exponents and scientific notation.  

• Solve and graph linear equations. Create and analyze the slope intercept form of the line.  

• Set up and analyze application problems involving proportions, percents and lines.  

• Identify and convert units of measure. 

• Identify and use applicable technology.

• Identify the combination of study techniques and test-taking strategies to be successful in math classes. 

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MATH 93 - Algebra Review

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MATH 94 - Special Topics in Developmental Math

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MATH 97 - Introductory Algebra I

• Perform basic arithmetic calculations with fractions, decimals, percents, and signed numbers.
• Transform and interpret algebraic expressions using polynomial operations and properties of exponents.
• Create graphs of linear relationships and extract information from graphs.
• Solve linear and quadratic equations.
• Compute familiar geometric quantities in the contexts of linear and quadratic equations and introductory modeling.

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MATH 98 - Essentials of Intermediate Algebra

• Transform and interpret algebraic expressions using polynomial and rational operations and properties of exponents and radicals.
• Solve linear, quadratic, rational, and radical equations.
• Create graphs of linear and quadratic relationships and extract information from such graphs.
• Solve linear systems, quadratics, direct and inverse variation, proportions, and radicals in context.
• Analyze and model relationships in the contexts of linear and quadratic equations, distance, and geometry.

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MATH 99 - Intermediate Algebra

• Construct functions and use graphs to both model and interpret data as well as solve practical problems in various applications.
• Construct functions and use equations to model and algebraically solve practical problems in various applications.
• Use numeric data in tabular form to explore relationships between different quantities in practical applications.
• Use appropriate algebraic techniques to simplify expressions or solve equations.
• Use appropriate mathematical notation to express specific ideas and relationships among quantities.
• Use appropriate technology to visualize functions (e.g., graphing calculator).

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MATH& 107 - Math in Society

• Use proportions and ratios to interpret and compare quantities and use these relationships to analyze problems in context.
• Apply relevant formulas and perform calculations pertaining to personal finance.
• Calculate and interpret probabilities in context.
• Obtain, display, and analyze data to make informed decisions.
• Analyze scenarios to determine if they describe linear or exponential growth and apply these models in context.
• Recognize, categorize and apply methods of discrete mathematics for decision making in personal, business, and societal contexts.

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH 130 - Introduction to Statistics

• Appropriately display data, describe data with numerical summaries, and use correct vocabulary to describe patterns and trends.
• Identify and describe sampling methods, types of observations studies, and experiments as well as types of bias.
• Choose and perform the correct calculations for situations involving probabilities from discrete and continuous distributions, confidence intervals, and hypothesis tests.
• Interpret results and clearly state conclusions

 

GenEd Outcomes: Creative and Critical Thinking

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH& 131 - Math for Elementary Education I

• Use problem-solving models and apply them to concepts introduced throughout the course.
• Explain the structure of the real number system and how this structure relates to learning mathematics.
• Use various algorithms and mental computations to solve problems dealing with whole numbers, fractions, decimals, ratios, proportions, and percentages.
• Apply basic number theory concepts.
• Perform operations in different bases.
• Perform basic function operations, including identifying the domain and range of a function from its graph.

• Quantitative/Symbolic Reasoning
• Critical Thinking/Problem Solving

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MATH& 132 - Math for Elementary Education II

• Apply problem-solving counting techniques.
• Apply concepts of statistics to gather appropriate data, organize information in charts or graphs, and interpret information from displays of data.
• Apply probability techniques of experimentation and simulation to make hypotheses, test conjectures, and refine theories.
• Apply standard and non-standard measurement skills to geometric concepts in two and three dimensions.
• Use basic geometry to solve real world applications. Perform unit conversions in and between the Metric system and US customary units.
  

• Quantitative/Symbolic Reasoning
• Critical Thinking/Problem Solving

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MATH 138 - College Algebra for Business & Social Science

1) Compose, and add, subtract, multiply, and divide functions represented as graphs, tables, and formulas.

2) Analyze and apply linear, quadratic, polynomial, rational, exponential, and logarithmic functions.

3) Setup, solve, and analyze significant applied problems selected from systems of linear equations, or finance mathematics, or linear programming.

4) Apply tools and techniques of introductory probability and statistics selected from the following list: sets, Venn diagrams, tree diagrams, the multiplication principle, permutations, combinations, measures of central tendency, measures of variation, histograms, and boxplots.

GenEd Outcomes: Creative and Critical Thinking

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH& 141 - Precalculus I

• Perform operations on algebraic expressions.
• Recognize, evaluate, graph, and transform functions, inverse functions, and circles.
• Perform operations with functions, including composition.
• Find rational and complex zeros of polynomials using the theory of polynomial equations.
• Solve equations, inequalities, and systems of linear equations.
• Solve application problems.

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH& 142 - Precalculus II

• Evaluate, analyze and graph trigonometric and inverse trigonometric functions.
• Solve trigonometric equations and non-linear systems of equations.
• Verify trigonometric identities and simplify trigonometric expressions.
• Analyze and graph conic sections and parametric equations.
• Evaluate, analyze and graph functions expressed in polar coordinates.
• Perform operations on vectors, including the dot product.
• Solve application problems.

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH& 148 - Business Calculus

• Use the product, quotient and chain rules to differentiate simple algebraic, exponential and logarithmic functions.
• Construct equations for tangent lines and find average and instantaneous rates of change from symbolic, graphical and numerical information.
• Apply the concepts, techniques and vocabulary of limits, continuity and first and second derivatives to solve problems in contexts such as marginal analysis, product elasticity, related rates, exponential growth/decay and optimization.
• Use simple substitutions, integration by parts and tables to determine antiderivatives of simple algebraic and exponential functions.
• Determine the values (exact or approximate, as appropriate) of definite integrals using the Fundamental Theorem of Calculus and areas.
• Apply the ideas of definite and indefinite integrals to solve problems in contexts such as total change/accumulation, consumer and producer surplus, exponential growth and decay, etc.
• Determine appropriate units for definite integrals and derivatives.
• Calculate partial derivatives of simple functions of two variables, and apply them to solve optimization problems, compute marginal productivity, and interpret three-dimensional graphics.

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH 150 - Algebra and Trigonometry in Calculus Context

1. Set up appropriate functions and expressions for use in applied calculus problems. 
2. Confidently apply algebra and trigonometry skills to components of calculus problems. 
3. Articulate the logic behind calculus procedures and interpret results in the context of calculus. 
4. Identify the combination of study techniques and test-taking strategies that they need to be successful in the calculus sequence  

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MATH& 151 - Calculus I

• Calculate limits of functions using graphs, numerical data, and analytically.
• Define the derivative of a function and explain what that means in graphical and applied contexts.
• Use the general differentiation rules to calculate derivatives of polynomial, rational and common transcendental functions and combinations of those functions.
• Apply the ideas and techniques of derivatives to solve problems of maximum/minimum and rates of change.
• Use derivatives to describe the shapes of graphs of functions.

 

GenEd Outcomes: Creative and Critical Thinking

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH& 152 - Calculus II

• Explain what a definite integral represents both geometrically and formally.
• Model and use the ideas of integration to solve applied problems.
• Apply the Fundamental Theorem of Calculus to evaluate definite integrals.
• Select and apply integration techniques to calculate antiderivatives of functions.
• Model position/velocity/acceleration and exponential growth/decay problems with differential equations and to solve those differential equations.
• Implement numerical methods to approximate the values of definite integrals.

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH& 153 - Calculus III

• Calculate and apply derivatives and integrals in the contexts of polar coordinates and parametric equations coordinates.
• Explain the meaning of the convergence and divergence of sequences and series.
• Determine the convergence or divergence of numerical series by applying a variety of convergence tests.
• Determine power series for common functions.
• Apply vector operations in two and three dimensions.

• Quantitative/Symbolic Reasoning

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MATH 194 - Special Topics in MATH

• Special topics course. Outcomes dependent upon selected topic each quarter.

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MATH 199 - Individual Studies in Mathematics

• Individual study course. Outcomes dependent upon selected topic between student and teacher.

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MATH 208 - Introduction to Linear Algebra

• Use matrix methods to set up, solve, and analyze linear systems for applied and general situations.
• Describe and solve problems using the ideas, properties, and vocabulary of vector spaces (e.g linear combinations, span, subspaces, linear independence, basis and a change of basis, dimension, orthogonality).
• Identify linear transformations using properties of linearity, convert linear transformations to matrix form, compute and analyze eigenvalues, and describe the related transformation spaces (including null space and range).

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH 238 - Differential Equations

• Solve linear and non-linear first order ordinary differential equations.
• Solve second order linear ordinary differential equations.
• Apply ordinary differential equations to model physical situations and interpret solutions.
• Apply numerical and graphical techniques to analyze solutions to ordinary differential equations.

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH 240 - Scientific Computation

• Write and document effective Matlab or Scilab scripts involving logical and iterative flow control and file input and output.
• Use Matlab or Scilab to write efficient commands to manipulate data and implement numerical solution algorithms.
• Produce effective plots of numerical data using Matlab or Scilab.
• Explain the consequences of finite precision and the inherent limits of the numerical methods considered.
• Select appropriate numerical methods to apply to various types of problems in engineering and science.
• Demonstrate they understand the mathematics concepts underlying the numerical methods considered.
• Demonstrate understanding and implementation of numerical solution algorithms applied to the following classes of problems:
  
  • Finding roots of equations.
  • Solving systems of algebraic equations.
  • Curve fitting.
  • Interpolation.
  • Numerical differentiation of data and functions.
  • Numerical integration of data and functions.
  • Solutions of ordinary differential equations including Initial value problems, Boundary value problems and Systems of equations.
  • Other numerical methods or classes of problems as chosen by the instructor.

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH& 254 - Calculus IV

• Visualize, plot and interpret points, lines, vectors, curves, and surfaces in 3D. 
• Translate among rectangular, cylindrical and spherical coordinate systems and state some advantages and disadvantages of each system.
• Perform basic vector operations and apply these operations.
• Interpret the fundamental ideas of rates of change and accumulation for curves in higher dimensions: tangent vectors, arc length, curvature.
• Interpret the fundamental ideas of rates of change and accumulation for surfaces in higher dimensions: directional derivatives, tangent planes, max/min applications, volumes, and surface areas

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH 255 - Vector Calculus

• Demonstrate they understand the basic integration and differentiation theory for functions of several variables.
• Perform calculations relating to double and triple integrals in cartesian, polar, cylindrical and spherical coordinates.
• Demonstrate the ability to visualize vector fields in various dimensions.
• Explain the basic theory of line and surface integrals and the theorems of Green, Stokes and Gauss.
• Perform basic calculations relating to line and surface integrals and apply the theorems of Green, Stokes and Gauss.
• Demonstrate understanding of basic applications of these additional topics.
   

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning

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MATH 270 - Probability and Statistical Models

• Critical Thinking/Problem Solving
• Quantitative/Symbolic Reasoning
• Research/Information Literacy

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MATH 299 - Individual Studies in Mathematics

• Individual study course. Outcomes dependent upon selected topic between student and teacher.

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MATH 301 - Discrete Mathematics

• Evaluate, interpret, and reduce statements presented in Boolean logic and natural language.
• Apply truth tables and the rules of propositional and predicate calculus. 
• Formulate and solve discrete mathematics problems involving permutations and combinations of a set, recursion, and other fundamental enumeration principles (including recursion). 
• Construct proofs throughout the course using direct proof, proof by contraposition, proof by contradiction, proof by cases, and mathematical induction. 
• Apply (and analyze) algorithms and use definitions to solve problems and prove statements in elementary number theory and graph theory.

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MATH 341 - Applied Statistical Methods I

• Formulate a real world problem into the appropriate statistical model
• Calculate probabilities using the appropriate rule, table or diagram
• Classify the sampling distributions and calculate probabilities
• Choose appropriate calculations for a confidence interval or a hypothesis test
• Perform calculations with and without technological tools
• Perform appropriate ANOVA model
• Interpret results and clearly state conclusions in reports and presentations with close attention to detail

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MATH 342 - Applied Statistical Methods II

• Identify various general linear models and discuss their characteristics, advantages and limitations
• Evaluate the relevant aspects of a real-world data set and choose an appropriate type of regression model for data sets of various sizes and formats
• Formulate, fit, and apply the models using statistical software such as SAS or R
• Perform model assessment and improvement
• Interpret results and clearly state conclusions in reports and presentations with close attention to detail and demonstrating knowledge of data extraction and evaluation methods from previous classes

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METR 101 - Introduction to the Weather

• Diagram the vertical structure of the Earth’s atmosphere and explain the concepts of density, pressure, and temperature, and how each varies vertically in the atmosphere.
• List the major constituent gases of the atmosphere, and describe the special roles played by water in the Earth’s atmosphere.
• Visually identify and classify clouds into the four main cloud families and ten main types.
• Summarize the concepts of energy and heat transfer in the atmosphere, and identify the primary components of the Earth-atmosphere heat balance.
• Apply the concepts of forces and force balances in diagramming and describing the nature of atmospheric motions.
• Show how fronts are formed at the boundaries between air masses, and explain how such boundaries contribute to the formation of various types of storms that occur on Earth, including mid-latitude cyclones, tropical cyclones, thunderstorms, and tornadoes.
• Evaluate the effectiveness of various weather forecasting techniques, and explain the main limitations inherent in weather predictions.
• Describe the most important anthropogenic effects on the Earth’s atmosphere, including air pollution and global warming.

• Natural Systems (Science and the Natural World)

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METR 102 - Introduction to the Weather and Climate w/Lab

  Either METR 101 or METR 102 may be taken for credit, not both. Note: This course fulfills the Natural Science w/Lab distribution requirement for AAS-DTA.

Course Outcomes

• Diagram the vertical structure of the Earth’s atmosphere and explain the concepts of density, pressure, and temperature, and how each varies vertically in the atmosphere.
• List the major constituent gasses of the atmosphere, and describe the special roles played by water in the Earth’s atmosphere.
• Visually identify and classify clouds into the four main cloud families and ten main types.
• Summarize the concepts of energy and heat transfer in the atmosphere, and identify the primary components of the Earth-atmosphere heat balance.
• Apply the concepts of forces and force balances in diagramming and describing the nature of atmospheric motions.
• Analyze data on air pressure, temperature, humidity, and winds, and use this data to infer the state of the atmosphere
• Show how fronts are formed at the boundaries between air masses, and explain how such boundaries contribute to the formation of various types of storms that occur on Earth, including mid-latitude cyclones, tropical cyclones, thunderstorms, and tornadoes.
• Use upper-air and surface meteorological charts to interpret and explain the evolution of weather systems. 
• Evaluate the effectiveness of various weather forecasting techniques, and explain the main limitations inherent in weather predictions.
• Describe the most important anthropogenic effects on the Earth’s atmosphere, including air pollution and global warming.

 

GenEd Outcomes: Creative and Critical Thinking

• Scientific Inquiry (Nature of Science)

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METR 111 - Global Warming: Causes and Consequences

• Diagram and explain the main elements of the earth’s planetary energy balance, including feedback mechanisms involving the atmosphere, ocean, and land masses.
• Diagram and explain the planetary carbon cycle.
• Summarize the key elements of ocean-atmosphere interaction, including surface ocean circulation and deep ocean thermohaline (“conveyor belt”) circulation.
• Define and describe the science of paleoclimatology, and list the research tools commonly used by paleoclimatologists.
• Explain the theories of naturally-forced long-term climate change that involve geochemical and earth-orbital variations.
• Identify and describe the major anthropogenic changes in the earth’s climate since the start of the Industrial Revolution, including global warming, ozone depletion, and particulate pollution.
• List and explain the major sources of uncertainty in predictions of global warming.
• Enumerate potential impacts to human society and to the biosphere resulting from anticipated climate change over the next century.

• Natural Systems (Science and the Natural World)

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METR 199 - Individual Studies in Meteorology

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MBS 320 - Molecular Biosciences Seminar

• Identify the most important questions addressed in a scientific article.
• Summarize a research article using language accessible to a lay audience.
• Compare and contrast methodologies used in different papers.
• Critically analyze the graphs and figures in an article.
• Evaluate a scientific paper.
• Propose alternative explanations for the results of an article.

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MBS 330 - Modern Genetics

• Discuss the principles of classical Mendelian genetics and describe extensions to Mendelian inheritance including gene interactions, epistasis, multiple allelism, and sex-linked transmission.
• Describe the role of recombination in generating genetic diversity and explain how recombination frequency is used in mapping chromosomes.
• Explain the molecular basis of mutation, and discuss the various types of mutations and their consequences on gene function and health.
• Discuss the methods and techniques used in modern genetic research including mutagenesis and genetic screens, genome sequencing, and genetic engineering and evaluate the ethical and moral implications of their application.
• Describe the genetic regulation of various developmental processes.
• Explain the statistical methods used to analyze quantitative traits and explain experimental approaches used to determine heritability of a trait.
• Discuss the application of genetic analysis on the population level.

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MBS 340 - Molecular Cell Biology

• Describe the chemical and electrical properties of membranes.
• Illustrate the processes of membrane budding, fission, fusion, endocytosis and exocytosis.
• Compare and contrast different types of receptors, ligands and signal transduction mechanisms.
• Explain the experimental methods used in imaging the cell structure.
• Describe the dynamic structure and function of microtubule motors, the microtubule and actin cytoskeletons.
• Analyze the mechanics of mitotic chromosome segregation.
• Explain the principles of cell cycle control including cyclin and CDK signaling, cell cycle checkpoints and DNA damage signaling.

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MBS 350 - Bioinformatics

• Access sequence data on appropriate databases for DNA, RNA and proteins.
• Explain and perform pairwise and multiple alignment methods.
• Understand and use BLAST (Basic Local Alignment Search Tool) proficiently, together with some more advanced related programs.
• Apply different computational strategies used to predict the 3D structure of new proteins.
• Explain the experimental techniques used in expressional and functional proteomics and the role of bioinformatics in analyzing the data.
• Perform motif and domain searches in protein databases.
• Explain microarray technology and microarray data analysis.

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MBS 399 - Individual Studies in Molecular Biosciences

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MBS 410 - Modern Topics in Bioethics

• Define morals, values, and ethics
• Practice evidence-based decision making
• Discuss how society and scientific research are interconnected
• Explain the importance of Institutional Animal Care and Use Committees (IACUCs)
• List and describe the elements of informed consent
• Compare and contrast plagiarism, fabrication, and falsification
• Discuss the professional responsibilities of researchers

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MBS 430 - Systems Immunology

• Identify the components of the immune system.
• Illustrate in detail the structures of antibodies and T-cell receptors and the interaction between antigens and antibodies.
• Examine the role of major histocompatibility complex (MHC) molecules in immune responses.
• Explain T and B-cell activation by antigens and the generation of antibody and T-cell receptor diversity.
• Classify cell types, molecules and pathways by their innate and antibody-mediated effector functions.
• Explain the molecular and cellular interactions in inflammation.
• Discuss the innate and adaptive defense mechanisms against different microbes.
• Discuss the role of the immune response in health and disease.
• Examine current immunotherapeutic approaches.

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MBS 455 - Advanced Methods in Molecular Biology

• Competently use a variety of modern techniques in molecular biology
• Select appropriate instrumentation or techniques based on the sensitivity and precision required
• Design and carry out new molecular biology experiments
• Record and analyze the results of such experiments
• Communicate the results of their work to scientists and non-scientists
• Evaluate experimental results in molecular biology obtained from the scientific literature

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MBS 470 - Patents for Scientists and Engineers

• Appraise whether an invention is patentable
• Perform a prior art search to find all existing similar developments and inventions
• Work with patent professionals to draft and prosecute a patent application
• Analyze the role of technology transfer and licensing professionals in monetizing an invention

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MBS 480 - Senior Capstone Proposal

• Integrate knowledge and skills acquired in different courses
• Conduct a literature search to support a research proposal
• With demonstrated mastery of a specific topic, generate a relevant research question
• Research the availability and cost of all the materials needed to complete a proposal
• Prepare a written research proposal with clearly identified steps and its corresponding timeline

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MBS 481 - Senior Capstone Project I

• Apply the scientific method to obtain the answer to a relevant research question
• Demonstrate thorough understanding of the main topic of the research project
• Comply with ethical principles throughout the execution, documentation and analysis of the experiments
• Develop oral communication skills by way of the interactions with the mentor and others that might be involved in the project
• Document the cost of the materials used in the research and stay within the planned budget

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MBS 482 - Senior Capstone Project II

• Apply the scientific method to obtain the answer to a relevant research question
• Demonstrate thorough understanding of the main topic of the research project
• Comply with ethical principles throughout the execution, documentation and analysis of the experiments
• Document the cost of the materials used in the project and stay within the planned budget
• Demonstrate written and oral communication skills by preparing a scientific poster and presenting the results of the project in a formal seminar

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MUSC 100* - Concert Choir I

• Improve individual singing.
• Improve aural skills.
• Participate thoughtfully and actively in the choral rehearsal.
• Study, rehearse and perform in public a variety of choral repertoire.
• Perform and explain musical styles of different historical and cultural origins.
• Actively advocate for music in society.

• Aesthetic Awareness

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MUSC 101* - Community Symphonies

• Perform a variety of musical techniques including legato, staccato, spiccato, and slurring.
• Perform in a chamber orchestra concert with rhythmic accuracy, good intonation, and dynamic variety.
• Perform scales in several different keys.
• Compare and contrast different aspects of musical styles.

• Aesthetic Awareness

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MUSC 102* - Community Band

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  Correctly perform pitch notation on her/his instrument as prescribed by the respective instrumental part.
  
• 
  Correctly perform rhythmic notation on her/his instrument as prescribed by the respective instrumental part.
  
• 
  Correctly perform metric notation on her/his instrument as prescribed by the respective instrumental part.
  
• 
  Tune the instrument based on the readings of an electronic tuner.
• Participate in public performances.

• Aesthetic Awareness

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MUSC 103* - Chamber Choir

• Improve individual singing.
• Improve aural skills.
• Participate thoughtfully and actively in the choral rehearsal.
• Study, rehearse and perform in public a variety of choral repertoire.
• Perform and explain diverse musical styles of different historical and cultural origins.
• Actively advocate for music in society.

 

GenEd Outcomes: Creative and Critical Thinking

• Aesthetic Awareness

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MUSC& 105 - Music Appreciation

• Describe and distinguish between the basic elements of music.
• Describe and distinguish between the prevailing styles of composition of the medieval through the modern eras, as well as the styles of the major composers within those eras.
• Use a vocabulary of musical terms to accurately describe music.
• Apply the above elements in critical analyses of musical performances.

• Aesthetic Awareness

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MUSC 106* - Jazz Band

• Correctly perform pitch notation on her/his instrument as prescribed by the respective instrumental part.
• Correctly perform rhythmic notation on her/his instrument as prescribed by the respective instrumental part.
• Correctly perform metric notation on her/his instrument as prescribed by the respective instrumental part.
• Tune her/his instrument based on the readings of an electronic tuner.
• Participate in public performances.

• Aesthetic Awareness

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MUSC 107 - Fundamentals of Music

• Express basic musical thoughts using musical notation on staff paper.
• Write scales on treble and bass clefs.
• Write key signatures on treble and bass clefs.
• Read musical notation and translate into singing or rhythmic tapping.
• Write triads and seventh chords on treble and bass clefs.
• Write Roman numeral analyses of basic musical excerpts.
• Compose basic Music Notation using computing software such as Finale/Sibelius.

• Critical Thinking/Problem Solving

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